Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you’ve missed the point.
So the question is, how do you ensure that the ad you created is being seen by the right people? The answer: advertise regionally, locally, and nationally. I know what your thinking, regionally and locally make sense but, why would I want to advertise across the country from my dealership? Because buyers know what the want, and will invest the time to find it. They will search for the best deals they can find and for the car they really want, even it if it means traveling or shipping the vehicle.
For most, the purchase of a car isn’t a quick decision. It involves research, research and some more research until the buyer is 100 percent certain of the purchase he or she wishes to make. So doesn’t it make the most sense that every potential consumer sees your ad repeatedly while doing their research? Shouldn’t every buyer know that you can provide the best car and the best customer service at the price the buyer is willing to pay?
Taking The Next Step
If you’re ready for your dealership to become recognizable on both a local and national level, it’s time you contact Potratz, and start standing out from the competition. What are you waiting for? There’s no time like the present to begin making changes at your dealership.