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Understanding government regulations and restrictions on your digital marketing is the best way to ensure that there are no disruptions in your marketing efforts. This means that you must understand and abide by specific guidelines to remain in compliance.
If you haven’t already begun to implement new processes for the new Canadian Anti Spam Legislation (CASL), then you want to watch this video to see how you will be affected starting July 1, 2014. The new regulations will impose strict policies to your marketing.
You might also want to start preparing for legislation in your current location since many locations impose strict regulations on digital marketing. For example, if you're a dealer in Texas, you're not longer allowed to use the terms “ePrice” or infer your customers can receive a better price online in any of your marketing. For more information regarding marketing and regulations, click here to email me any questions you might have.