Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Are You Asking the Right Questions About Your Message?

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of Jeff Glackin.


What you say in all of the media types - television, radio, print, social media, search marketing, billboards, etc. - has an opportunity to reach people. Often I'm asked questions about spends and ROI.

  • Will $10,000 spent on social media give the same or better yield than $10,000 spent on television?

  • Should I sink everything into online marketing or keep my offline marketing going strong?

  • Should I minimize my internet spend to just a website and classified ads and move the rest of my budget offline again?

The answer to all of these questions is the same. It depends on your message. That's it. The real question isn't whether or not a social media spend is better than a radio spend. The real question surrounds the way that you're putting your message out there. The words are often much more important than the medium.


This topic deserves much more research and examples than I can put together today, but it's important to get in the right frame of mind before exploring this topic more fully. To do this, I'll rely on a pretty good video on the topic. It's not a superb video but it evokes emotion and gets the basic point across.

Views: 250

Tags: J.D. Rucker, SEO, article marketing, blog, communication, content, marketing, message, search engine, social media


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ralph Paglia on November 12, 2012 at 6:09am

Michael Baker - I would prefer not to disclose in public... Check your messages.

Comment by Michael on November 11, 2012 at 9:00pm

So, Ralph, what was 'nomenclature' of book's Title, that provoked such an awakening?

Comment by Ralph Paglia on November 10, 2012 at 7:48pm

J.D. It is great to read your opening sentence... I will always remember the point in time when I realized, not really learned but instead understood for the first time that the concept of "Coincidence" is a falsehood used by humans to explain away what they do not understand, and in most cases do not wish to seek understanding.  There are no coincidences in our lives, only those moments of connection that we do not understand the causes, purposes and reasons behind their occurrence. For me, it was when I chose a book that I did not really want to read, but purchased and brought on a long plane flight for reasons I have never understood or been able to explain... On the long flight from San Francisco to Hawaii, I fell asleep in seat 1C in the First Class cabin with the book open, cover pointing up, while perched atop one of my legs... The flight attendant woke me up with a gentle nudge as she leaned over to look into my eyes to see when I was awake... She whispered to me "I noticed the book you are reading and would like to talk to you about it..."  This led to a relationship that continues to this day, one which would have never existed had I not chosen to buy a book I did not want, nor did I intend to read, for a 6 hour flight to Hawaii... That was when I read, about the concept that there are actually no such thing as meaningless and random connections of events, that there are no such things as coincidence... within that very same book... The one I did not want to read.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0