ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the Facebook game, and now, they dominate the platform. Just like in real life, teenagers aren’t really digging their communication being monitored by their elders, so they’re looking to move to greener, less parental pastures. How dramatic is this egress to your social media marketing? Let’s take a look.
First thing’s first, let’s look at the numbers. We have a great graph from Piper Jaffrar Companies that shows exactly the change over time:
So what do you make of this graph?
So, what does this mean for your Facebook marketing efforts? If your target audience is teens, you may want to start moving towards Instagram, where opportunities are actually pretty readily available. If your target audience is an older crowd, then Facebook is still the social network of choice.