Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Are Dealers Getting Closer to embracing Transparency?

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.



I welcome your thoughts, and hope we can work together to get'er done.

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Tags: content, develop, media, online, real, social, tell, the, transparency, trust, More…truth, web


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Comment by Mark Dubis on October 6, 2012 at 10:03am

Dealers actually do more harm when they post reviews on their site that have been filtered so that no negative reviews appear.

On Carfolks we help dealers show they really do care about their customers and their employees. Good dealers aren't afraid of a few negative reviews as long as most of the positive reviews are also posted.  On we give a free page to every car sales  professional in the US and Canada to build their personal brand.

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