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Are Car Shoppers Getting “COVID Fatigue” In Dealer Ads?

View the latest COVID-19 data report from PureCars.

Background: We’re far from “all clear” but evidence of COVID fatigue is everywhere you look. Depending on where you live, you can either step outside or see the myriad of

pictures taken from crowded bars and packed beaches over Memorial Day weekend. As early as May 6th, a survey collected by Harris found COVID fatigue

to be setting in.

PureCars June 4 COVID-19 Report Highlights:

  • Are customers getting “COVID” fatigue in advertisements?
  • Memorial Day sales insights 
  • Preview of summertime sales activity
  • Examples of dealer strategies through COVID-19
  • Examples of how differing social strategies can have different results

 

Jeremy Anspach would like to set up a call (or author an article) to discuss the following:

  • Discuss how dealers can set advertising strategies heading into summer
  • How to design ads without stepping into “COVID Fatigue”
  • How subtle differences in social ads can produce different results (dealer awareness versus lead-gen)
  • New vs. Used sales trends
  • Dealer fixed ops trends
  • Manufacturer incentives trends

About PureCars:

PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.

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