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Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.

Groupon is a company that provides coupons via daily email. These coupons are usually worth a large discount so they tend to be popular. Additionally, they are sharable over social media, so the best ones go viral to a degree.

If your business sells a product or service that can be discounted, than Groupon is probably worth your time. Like any other coupon though, you need to make sure you aren’t going to hurt your business. Some people have underestimated the popularity of the service and offered coupons that didn’t really make them any money. By the end, they had so many coupons coming in that they were working full speed just to break even!

Apart from just the coupons themselves though, people are discovering the Groupon does have an SEO element to it. As your coupon is shared and syndicated, it appears that you get backlinks from every instance. We aren’t sure exactly how strong the benefit is, but it’s definitely worth trying it out for your business at least once.

When it comes to creating the deal on your Groupon for SEO, there are two schools of thought. One is that you should make your deal as unappealing as possible so you get the maximum link juice without losing any money to customers. The second is that you make your Groupon genuinely useful so that it gets a wider spread. Both techniques have their merit, but if no one shares your deal then your scope is limited. Try to find that happy middle ground!

Original article about Groupon posted on Wikimotive's blog under the title Groupon For SEO?

Views: 75

Tags: internet, local, marketing


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Comment by Jeff Broman on November 15, 2012 at 5:05pm

This may be a good marketing tactic but given Googles recent changes it will not do much for SEO.  The backlinks will be coming from non-relevant sites so they will be discounted by Google.

Comment by Zach Billings on November 14, 2012 at 7:50pm

Great post Tim. Just gotta figure out what kind of Groupon I want to offer...

Comment by Greg Devlin on November 14, 2012 at 7:46pm

Not going to lie, used a Groupon for apple picking two weeks ago.

Comment by Daniel Hinds on November 14, 2012 at 7:44pm

I've seen this idea pop up a couple places. Looks like a good time to buy some Groupon stock!

Comment by Brad VanMagness on November 14, 2012 at 7:43pm

I see groupons EVERYWHERE. I say make the deal good but still profitable. It shouldn't be that hard to figure out

Comment by Andrew Martin on November 14, 2012 at 7:40pm

I've seen people offering bad coupons just to get their name out their, not sure how I feel about it though.

Comment by Abner Goncalves Cavalcanti on November 14, 2012 at 7:39pm

I guess all those Groupons on my Facebook feed aren't going anywhere soon.

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