I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.
So I thought that I would ask ADM members who are working at car dealers to help me with a question.
Look back on 2009 and ask yourself:
"What automotive website vendors have truly added INNOVATIVE services or tools to help me market my businesses on the Internet?"
Please try to be specific on your experience with a specific vendor. Please explain what innovative technology was delivered in 2009 and how you benefitted.
I need to hear from the field of active automotive professionals on exactly what game changing software and/or tools have allowed dealers to improve their effectiveness online for sales, service and parts.
Vendors don't need to pitch their own services please. Your input is appreciated.