Automotive Digital Marketing

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I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.

So I thought that I would ask ADM members who are working at car dealers to help me with a question.

Look back on 2009 and ask yourself:

"What automotive website vendors have truly added INNOVATIVE services or tools to help me market my businesses on the Internet?"

Please try to be specific on your experience with a specific vendor. Please explain what innovative technology was delivered in 2009 and how you benefitted.

I need to hear from the field of active automotive professionals on exactly what game changing software and/or tools have allowed dealers to improve their effectiveness online for sales, service and parts.

Vendors don't need to pitch their own services please. Your input is appreciated.

Views: 44

Tags: asma, automotive, innovations, marketing, websites


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Comment by Brian Pasch on October 22, 2009 at 1:08pm
For readers who are puzzled at WAP, see Wireless Application Protcol Wiki:

Thanks Rob for being the first to step up and share. Now, who's next?

Comment by Rob Fontano on October 22, 2009 at 9:11am - This past year had added WAP site abilities, and Share links on individual inventory listings. I find them both advantageous. Although we decided to go with an outside source on the WAP and combine it with SMS, We are using the share link. has been very consistant with their customer service as well as keeping us informed about upcoming changes and enhancements. Their use of video tutorials and reporting is very useful.

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