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Automotive News did a great write up today about how the Ancira Auto Group is killing it in the service department and F&I selling Prepaid Maintenance Programs. Read more: http://www.autonews.com/article/20101110/FINANCE_AND_INSURANCE/101109816#ixzz14tJMjsJw
These results were from using the UltraCare dealership branded Prepaid Maintenance Program from Performance Loyalty Group, Inc., (www.media-trac.com). While current industry statistics indicate that roughly one in five customers return to the dealership for service, UltraCare plan holders are visiting their servicing dealers at a rate of 72 percent. Further, plan holders that return to the dealer to redeem pre-paid plan elements also purchase incremental service at a rate close to 90 percent, resulting in an average incremental up-sell of $128 per customer. With the combination of UltraCare’s complete program automation and MediaTrac’s superior integrated owner retention elements, dealerships are immediately seeing 35-45 percent program sales penetration and a 65-75 percent service retention rate.