Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership
Text Marketing Campaigns-
They have become very common place in today’s marketing practices. From beer companies to real estate and from donuts to tanning salons, text marketing is becoming a common place marketing tool which companies cannot ignore.
There are Many Benefits and Features-
Keep this in mind when running this sort of marketing campaign, but the overall most important thing to remember is open rate and response rate. Text messages have a 95% or higher open rate while mobile coupons and special offers sent by text message have a redemption rate of between 5% and 15% as compared to 1% and lower for traditional coupons. If you want your advertising message or special offers distributed widely then text marketing out performs all traditional marketing channels.
Low Cost Start-up and High R.O.I. –
Text marketing has such low set up and running costs that campaigns can be launched and executed for a fraction of the costs associated with the more traditional marketing channels. With the cost effectiveness and high response rates of text marketing campaigns, there are no other marketing mediums out there that can touch it for return on investment. Also keep in mind a great sms campaign enhances your other current marketing channels.
Tell Me This Isn't True -
Your wallet, your keys and your mobile phone – you don’t leave the house without them. Your cell phone is probably the most important object that you carry as a person in this fast moving digital age. Because mobile phones are such a personal part of our world, it has the potential to create a uniquely powerful impact on the recipient.
People Want Offers-
In a recent survey 70% of consumers said they were happy to receive marketing messages by sms provided they were rewarded with something monetary or the information they’re seeking. According to the National Consumer Agency, 30 per cent more people are using coupons than in 2008 and mobile coupons have a much higher redemption rate.
People Want Information -
Society is spoiled by getting information at their fingertips immediately. Social media and smart phones have provided this platform for instant gratification. Consumers engage with texting for many social reasons and have been taught by smart marketers that its ok to engage with a brand to get rewarded or seek information. Think about it, the weather channel sends you alerts, your dentist reminds you of appointments, and you can even be reminded to take your medicine.
Speaking of Medicine -
To date, there isn't any medicine that will make the headache go away when you realize your competitor adapted to mobile long before you did. Don't be a late adapter. Mobile is here to stay!
Experience This Technology -
Text: go78154 to phone # 411669 This is an example of mobile friendly content that is triggered by SMS text messaging. When using this formula, the sky is the limit on what you can provide for content.
A Must Read for All -
First of many post coming on how dealers can make SMS text messaging ignite higher R.O.I.
Please feel free to send this newbie to this community a friends request. It's kinda lonely without friends!
Thanks - Ian Bernard