Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
One thing I have learned in the automotive Internet world over the past 13 years:
All truth passes through 3 stages.
( A quote by Arthur Schopenhauer)
When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the Internet, that's foolish!"
Then, as more people started buying cars using the Internet, they said, "He's stealing our customers!"
Now they say, "Everyone knows that every customer is an Internet customer."
Since I hate to be part of a crowd that knows everything there is to know about self-evident truths, I've embraced a new "foolish and rediculous" idea - Social Media. Start the long march!