Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Albright Digital enables dealers to sell more vehicles and services by providing them tools to drive more leads and better online reputation. On July 19, 2012, Albright Digital launched the next version of its Review Management product suite, with full Google+ Local support. The two products included in the release are:
Online reputation management is complex and dynamic. There are multiple review sites, constantly changing parameters, plus different effects on search rankings, influence and impact. According to a Yahoo! / Cobalt E-Business Study, 73% of car shoppers consult online dealership reviews before making a purchase, which makes online reputation more important than ever. In addition, the study proved that online reviews of dealerships are now more important to a buyer’s dealership choice than location or past dealership experiences.
“Most progressive dealerships who have embraced the digital age realize how important it is to have a strong and positive presence on online review sites, like Google+ Local, and how online reputation drives their overall business,” said Vickie Gibbs, GM of Albright Digital. “Customers like University Kia started out as not scored on Google+ Local. After using our Review Management products, they are now scored on Google+ Local and are seeing positive benefits to their website traffic and leads.”
The latest version of the Review Management product suite includes full Google+ Local support, so dealerships are able to track their reviews as well as encourage customers to write reviews on Google+ Local. On May 30, 2012, Google launched Google+ Local to replace Google Places business pages. These Google+ Local pages include a new ranking system based on the Zagat 30 point scale, and additional categories for users to review dealerships. With this launch, Google has fully integrated the Google+ Local scores into search results for Places, so these scores are front and center for prospective customers searching dealerships for vehicle purchase or service through Google.