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Many consider affiliate internet marketing one of the most effective methods of promotion. Only email campaigns, search marketing or PPC advertising show higher efficiency - but if we talk about cost, the leader is no longer so unequivocal. So what is it?

Content

Definition
Types of programs
Instead of conclusion

Definition

Affiliate marketing is an advancement technology on the Internet, in which a certain amount is paid to a partner for a targeted action committed due to his activity. Under the target action here can be meant a visit, lead, purchase - anything.

As a rule, visitors are redirected to the store via affiliate links. .

This type of marketing has specificity, involving a large number of unscrupulous customers and partners. A marketer who is just starting to learn affiliate methods of promotion should carefully select partners, learn how to build and manage affiliate programs or how to build affiliate cashback site revglue(.)com/blog-detail/3-how-to-setup-a-responsive-uk-cashback-or-coupons-website-quickly-and-cheaply - in general, it is worth getting up to date, otherwise there is a great risk of becoming a victim of fraudsters.

On the other hand, teamwork is extremely beneficial for both partners and customers. While some are earning almost no effort, others optimize the effectiveness of marketing campaigns, spending the budget on specific targeted actions.

Types of programs

Affiliate programs are mainly based on the CPA (cost per action) model in its different variations. Target actions here can be: show, buy, download, lead, etc.

CPS, or payment for the sale, refers to complex programs - a partner receives money (% of cost) when a visitor goes to the customer and purchases a product.

The CPV model, in contrast, is one of the most liberal for the affiliate. The partner is only required to place a certain element in his (banner, text ad, etc.), and he can receive a reward only for ad impressions. In turn,

PPC (pay per click) is similar to CPV, but the visitor is already required to take action - go to the customer’s resource by reference in the ad. By the way, PPC-model is the most popular in contextual advertising platforms (Google AdWords, etc.).

Types of interaction sites with affiliate programs also differ:

the resource can work with the program without intermediaries,
can participate in partner networks
can search for advertisers on their own.

Conclusion

The times of anarchy in the World Wide Web are over - today it is almost impossible to control a business alone and build an affiliated strategy. We need specialists who will protect you from fraudsters and create a stable source of traffic to the resource.

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Tags: affiliate, marketing

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