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Advertising Age Provides Super Bowl Advertising Critique of Each Spot

 

AdAge Media News Provides Critique, Reviews and Star Ratings of Each Super Bowl TV Commercial...

 

Search No More: All the 2013 Super Bowl Spots in One Place

"Did Adland Bring Its A-Game to Biggest Night of the Year?"

 

Surrounded by overly excited family and friends might be great for watching football, but it's not the best way to study Super Bowl ads. Did you really like -- or hate -- that one spot? How does it hold up in the glaring light of day? How do the ads stack up against one another? Here's your chance to scrutinize all of them. Or just watch them a few more times.

 

Note: Ad Age defines Super Bowl ads as national ads that ran between kick-off and the final whistle.

Source: adage.com/article/special-report-super-bowl

Use the Source link above to see the many comments from AdAge readers about specific Super Bowl TV spots and their agreement or disagreement with the reviews and ratings published by AdAge

 

Advertising Age Super Bowl Coverage
Beck's Sapphire: "Serenade"
1
Mother, London
Because a CGI goldfish singing to a beer bottle makes no sense in any universe. Someone was consuming something other than beer when this was created. And when it was approved.

ANHEUSER BUSCH INBEV

 

Read more at the Source: adage.com/article/special-report-super-bowl

 

Black Crown: "Celebration"
2.5
Anomaly, New York
 
Black Crown: "Coronation"
2.5
Anomaly, New York
 
Bud Light: "Journey"
3.5
Translation, New York
 
Bud Light: "Lucky Chair"
3.5
Translation, New York
 
Budweiser: "Brotherhood"
4
Anomaly, New York
 

AUDI

"Prom (Worth It)"
2.5
Venables, Bell and Partners, San Francicso

AXE

"Lifeguard"
3.5
BBH, London

BEST BUY

"Asking Amy"
2.5
CP&B, Boulder, Colo.

CALVIN KLEIN

"Concept"
1.5
Baron & Baron, New York

CARS.COM

"Wolf"
2.5
McGarryBowen, Chicago

CENTURY 21

"Wedding"
2.5
Red Tettemer and Partners, Philadelphia

CHRYSLER

Jeep: "Whole Again"
3.5
Global Hue
 
 
Ram Truck: "Farmer"
3.5
The Richards Group
 

COCA-COLA

"Mirage"
2.5
Wieden & Kennedy, Portland
 
 
"Security Camera"
4
Landia, Buenos Aires
 

DORITOS

"Goat 4 Sale"
3
Consumer-Generated
 
 
"Fashionista Daddy"
3
Consumer-Generated
 

E-TRADE

"Save It"
2.5
Grey, New York
 

GILDAN ACTIVEWEAR

"Getaway"
2.5
DeVito/Verdi, New York
 

GODADDY

"YourBigIdea.co"
2.5
Deutsch, New York
 
 
"Perfect Match"
2.5
Deutsch, New York
 

HYUNDAI

"Stuck"
3
Innocean
 
 
"Team"
3
Innocean
 

KIA

"Space Babies"
3
David & Goliath, Los Angeles
 
 
"Hotbots"
2.5
David & Goliath, Los Angeles
 

LINCOLN

"Road Trip"
3
Hudson Rouge
 
 
"Phoenix"
3
Hudson Rouge
 

M&M

"Love Ballad"
2.5
BBDO, New York
 

MERCEDES-BENZ

"Soul"
3.5
Merkley Partners
 

MILKPEP

"The Rock"
2.5
Deutsch, New York
 

MIO

"Anthem"
2.5
Taxi, New York
 

NFL NETWORK

"Leon Sandcastle"
2.5
TBD
 

OREO

"Whisper Fight"
3
Wieden & Kennedy, Portland
 

PEPSICO

Pepsi: "Anticipation"
2
Mekanism
 
 
Pepsi Next: "Party"
2
TBWA/Chiat/Day, Los Angeles
 

RIM

"My New Blackberry"
1.5
AMV BBDO, London
 

SAMSUNG

"The Big Pitch"
4
72andSunny, Los Angeles
 

SKECHERS

"The Chase"
1.5
Siltanen & Partners Advertising
 

SODASTREAM

"The SodaStream Effect"
3.5
Bogusky, Common
 

SPEEDSTICK

"Laundry"
1.5
Red Fuse, New York
 

SUBWAY

"15 Years in the Making"
2.5
MMB
 

TACO BELL

"Viva Young"
3.5
Deutsch, Los Angeles
 

TIDE

"Miracle Stain"
4
Saatchi & Saatchi
 

TOYOTA

"Wish Granted"
3
Saatchi & Saatchi, Los Angeles
 

VOLKSWAGEN

"Get Happy"
3.5
Deutsch, Los Angeles
 

WONDERFUL PISTACHIOS

"Get Crackin"
2
The Fire Station (in-house)

Views: 182

Tags: Advertising, Age, Bowl, Critique, Each, Provides, Spot, Super, of

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Comment by Tom LaPointe / CarChat24 on February 7, 2013 at 8:40pm

I think the people who tagged the Jamaican VW ad racist were the same ones who got mad because JarJar Binks had an island-ish dialect. I could almost see that one. But the damn calvin klein ad? AS IF? The only thing going through my mind if I wear those is how I DON'T look like that! The women in the room didn't really get excited about putting those on their men, either.

Comment by Alexander Lau on February 7, 2013 at 6:16am

Good compilation, not an easy task.

I still can't get over the fact that some marketing "professionals" and groups deemed the VW commercial as "racist." Some people need to get over themselves, they take themselves far too seriously.

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