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ADT Named AIADA'S Exclusive Online Search Marketing Partner

Auto Dealer Traffic Named
AIADA’s Exclusive Online Search Marketing Partner

ALEXANDRIA, VA (January 6) – The American International Automobile Dealers Association (AIADA) today announced a new affinity partnership with Auto Dealer Traffic designed to provide dealer members with affordable, online search marketing services that increase brand recognition and attract more online auto buyers. As one of the top Internet marketing companies in the country, Auto Dealer Traffic offers AIADA members complete Search Engine Marketing (SEM) programs including pay-per-click, Search Engine Optimization (SEO) and local search.
“Auto Dealer Traffic offers a measurable return on a dealer’s marketing investment,” said AIADA President Cody Lusk. “Especially today, when every dollar must be measured and accounted for, our dealers will be able to target in on the most important advertising outlet.”
Auto Dealer Traffic processes over 42 million pieces of search engine information each day, enabling the company to identify and closely monitor historical and market trends, click cost patterns, and free and paid search patterns to help dealers maximize their online investments. The company’s proprietary software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations. Auto Dealer Traffic’s dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.
“We are excited to join the AIADA Affinity Partners family,” said Auto Dealer Traffic President and CEO Todd Swickard. “We know this will be a mutually beneficial relationship, and we look forward to growing AIADA dealers’ online marketing presence.”
With the addition of Auto Dealer Traffic, AIADA introduces another world-class provider to its Member Benefits Program. AIADA researches companies serving the auto industry and selects only those who provide the highest value and quality products, sales, and service to participate in the Member Benefits Program as an Affinity Partner.
Founded in 1970, AIADA is dedicated exclusively to the economic and political interests of America’s international nameplate automobile dealers, representing the 11,000 American automobile franchises that sell and service international nameplate brands, including: Acura,
Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing nearly 500,000 American jobs. Visit AIADA online at
About Auto Dealer Traffic Auto Dealer Traffic has been pioneering search engine marketing for eight years. Since 2001, ADT has enabled clients to capitalize on the evolution of search, and it will continue to do so as the future brings developments in local, international and mobile search. ADT views search as a medium to market more effectively online and offline. By dedicating itself to search, clients can leverage the company’s collective insight, experience, and all of the opportunities the medium has to offer. To learn more visit

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