Automotive Digital Marketing

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ADP Virtual Marketing Solution; Outsourced Co-Op Marketing Manager for Dealers!

ADP Virtual Marketing Representatives Provide Dealers with the advertising guidance and marketing horsepower that large dealer groups get from their Professionally Trained Marketing Managers, but without the added expense of a full time management employee!

* Do you spend money on marketing and advertising, but you’re not sure what worked and what didn’t?
* You know you want to do a digital marketing campaign – but maybe you don’t know where to begin?
* Do you have co-op dollars available that you don’t spend every month because you don’t have time to think about the best way to invest it into advertising campaigns that qualify for your OEM's program?

If you answered yes to any of these questions, you don’t have to hire an expensive agency, because ADP’s Virtual Marketing Representatives (VMR) can help you. Our team of professional, automotive-industry marketers will help you evaluate your dealership goals and marketing budget, then design and kick off campaigns that drive traffic to your website and through your doors. We’ll help you with both Internet and traditional advertising so you can spend your marketing budget on campaigns that work.

ADP Digital Advertising Solutions
Get your dealership's message in front of the right people at the right time

Decide to shift your advertising budget online, and you’ll generate more customer traffic than you ever thought possible. With our Digital Advertising solution, ADP is making it easy to increase website and showroom traffic, leads, and sales by:

* Increasing your website’s position in search engine results, like Google and Yahoo, to deliver more web traffic with Search Engine Advertising
* Creating electronic ads and connecting them to the right landing pages using graphics, sound, and video to make an impact on your buyers using Digital Display Ads and Campaign Microsites
* Planning, executing, and measuring your success every month with a Dedicated Marketing Consultant
* Guaranteeing attention getting advertising placements on the sites in-market car buyers use most with Premium Ad Distribution
* Uncovering specific, targeted automotive consumers in your market to improve your return on investment (ROI) with Behavioral and Geographic Targeting
* Making better, more effective decisions about your advertising strategies and tactics with Campaign Analytics

ADP’s complete Digital Advertising solution delivers the right message, the right placement, and the right marketing strategy to help drive more traffic to your website, generate more qualified showroom visitors, receive more calls into your dealership, and generally increase sales opportunities across the board.


Bring more people to your dealership's website with ADP’s Search Engine Marketing (SEM) Services

There are two key ways to bring more people to your website, and ADP can help you with both:

* Use ADP’s Search Engine Optimization (SEO) services to bring in unpaid (organic) traffic from search engines;

ADP provides dealers with SEO Services that include:
* Design your site around appropriate keywords for your dealership and your area
* Make your website easier to find and more attractive to search engines like Google, Yahoo, and MSN
* Help your site rank higher on results pages, becoming more visible to search engine users

ADP’s Search Engine Advertising specialists design paid search ad campaigns that deliver results... We:
* Help you pick the right keyword, bidding, and day part strategies.
* Create the ad copy, landing pages, and pay-per-click (PPC) structure to keep your ads running at their best
* Report on click through rates (CTR), conversions, and more—letting you know which ads, keywords, and strategies are working so you can make the best possible decisions for your budget

Your ADP Search team will analyze the many SEM reports available, help you understand what is working and not working in your dealership's local market area, so you know exactly what the tracking and measurements mean for your overall marketing strategy. Your ADP analyst will make recommendations about what you can do to improve your results… helping your dealership to bring more customers to your website every day.

ADP Digital Marketing Offers a Full Suite of Solutions in addition to the Auto Industry's most comprehensive Online Digital Advertising Solutions for Dealers:

* Ad Tracker
Measure and track ad performance to get the best results.

* Customer Communication Services
Phone, email, direct mail, and mobile marketing: ADP puts it all together.

* eNewsletter
Staying in touch with customers has never been easier or more cost-effective.

* Finance Online
Target credit buyers, close more deals with an easy, four-step process

* Live Chat
Build one-to-one relationships with customers immediately, right from your website.

* Web Crawler
Start emailing more of your customers and kick off an email campaign.

* Digital Marketing System
Get more leads, higher conversion rates, and more profitable sales.


ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill. - Feb. 12, 2008 — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership's online reach and overall marketing results.

* Generate more Showroom and Web traffic
* Deliver higher quality Web Leads and Phone Calls
* Increase Dealer web site conversion rates
* Communicate the Dealer's brand and message to the local market
* Drive business into all dealership profit centers
* Work seamlessly with online and in-store processes

ADP's Digital Advertising is a managed service for dealers designed to deliver the most effective online advertising execution available to meet a Dealer's specific needs, drive more sales and more results. Available packages include lead generating microsites and landing pages, eye catching display ad design, search engine marketing and search engine optimization services, behaviorally and geographically targeted ad placement and premium online ad network participation.

"As much as 80% of all vehicle purchases begin on the Internet. ADP's Digital Advertising is another ADP solution that enables dealerships to find and sell online shoppers," said Kevin Henahan, senior vice president of Marketing for ADP Dealer Services.

"ADP's Digital Advertising connects dealers with car purchasers across a host of online channels," states Mark Przybylski, Senior Director of Product Marketing for ADP Dealer Services. "Whether it is online searches for new vehicles, car enthusiasts pursuing their passion, or other relevant forums beyond web sites, ADP's Digital Advertising has aligned with the right online channels to deliver the best sales opportunities for dealerships."

A key component of ADP's Digital Advertising is its microsite and landing page elements which are designed to increase visit-to-lead conversion rate. They enable consumers to obtain quotes, experience virtual test drives, search vehicle inventory, explore trade in value or consider special finance options without distraction and all from within a dealer's virtual sales environment.

"ADP's Digital Advertising is unique in that it both drives large volumes of traffic to the dealership web site and also converts more of those prospects in buying customers. This is the total package for dealerships to get their share of online consumers," adds Henahan.

About ADP
Automatic Data Processing, Inc. (NYSE: ADP), with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. ADP is a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. Additionally, leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. For more information about ADP company's Web site at

Media Contact:
Andy Tippet
ADP Dealer Services

Jon Asplund
Fergus Peters

Views: 79

Tags: ADP Virtual Marketing, Auto Industry, Dealer Advertising Resources, Managed Solutions, Marketing Managers, Outsourced Co-Op Advertising, VMAR from ADP, VMR from ADP


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