Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
• Increasing a dealer’s brand awareness among automotive consumers within the local area
• Improving a dealer’s Search Engine rankings and volume of relevant results listings
• Growing a dealer’s user community participation and overall customer base
• Creating a direct, opt-in communication channel to customers bypassing artificial filters
• Driving additional customer traffic to the dealer’s website
“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social
Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.
ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships. “ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what’s going on for us,” adds Barrera.
ADP’s Social Media is just one component of ADP’s digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions. “The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web,” adds Anenen.
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.
ADP Dealer Services
1950 Hassell RoadHoffman Estates, IL 60169-6308