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ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul Potratz
  • Keith Shetterly
  • AJ LeBlanc
  • Brad Whisenhunt

and of course the PCG team. For online registration and group discounts, visit:


ADM members receive a $100 discount off the $495 registration fee when then call 732.450.8200 x5 and ask for Renee McGowen.


Dallas Workshop Audience Codes

To help attendees find the classes that are best suited for their role(s) in the dealership we created this audience codes. These codes are just a guide to ensure that when a Dealer sends multiple members of their team to the conference, that the classes are distributed to those who need the workshop the most.
Here are the codes:

  • Dealer Principal /General Manager - Code: GM
  • Sales Manager / Internet Sales Manager - Code: ISM
  • Fixed Ops Director/Manager - Code: FO
  • Content Writer / Marketing Manager - Code: MM
  • Everyone - Code: EO

Saturday Agenda

  • 4:00 - 5:00 General Session - EO
  • 5:00 - 6:00 Technology Showcases - EO
  • 6:00 - 7:30 Exhibit Hall & Cocktail Reception - EO
  • 7:30 - 9:00 Dinner & Keynote Speaker - EO

Sunday Agenda

8:30 – 10:00 Workshops

  • David Page & Brian Pasch - Fixed Operations Marketing with SEO, SEM, and Social Media - FO, MM
  • Glenn Pasch - Implementing Successful Internet Reputation Management Processes - GM, ISM
  • Paul Potratz - 10 Steps to Selling More by Social Media & Digital Networking - ISM,GM

10:30 – 12:00 Workshops

  • Brian Pasch & Paul Potratz - Google Adwords & Re-Targeting Strategies To Sell More Cars - EO
  • Dennis Galbraith - Increasing Profits through Sales and Marketing Analytics - GM, ISM, MM
  • Christine Rochelle - Content Strategies For SEO, IRM, Sales & Online Branding - MM, ISM, FO

1:30 – 3:00 Workshops

  • Paul Potratz - Mobile Marketing - How To Get Started - GM,MM, ISM
  • AJ LeBlanc - Dominate Local Search Using Video SEO Strategies- ISM, FO, MM
  • JD Rucker - Facebook Advertising vs. Facebook Marketing - EO

3:30 – 5:00 Workshops

  • Keith Shetterly - Improving Your CRM & Internet Lead Management Processes - GM, ISM
  • Brad Whisenhunt - Dealer Chat Solutions – Establishing The Real ROI of online chat - EO
  • Brian Pasch - Google Places Optimization & Advertising Using Google Boost - ISM, MM

Invest in Educating Your Dealership team

The prime selling season is ahead and this is the time to get the edge on your local competitors. For many dealers, July and August will be more challenging due to inventory shortages from the Japan disaster. Get the latest strategies to increase sales when others will be floundering.



Views: 85

Tags: automotive advertising, car dealer workshops, education, marketing, pcg pit stop


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Join Automotive Digital Marketing

Comment by Brian Pasch on June 29, 2011 at 2:34am
George, you are correct.  Dennis will be rockin the shows with his workshop!!
Comment by George Magda on June 28, 2011 at 10:50pm
everyone needs to watch Dennis Galbraith - Increasing Profits through Sales and Marketing Analytics...this guy will help you get it! Very high level and intense.
Comment by Keith Shetterly on June 24, 2011 at 2:16pm
I love these conferences!!!  Please anyone who follows me and needs education in the Dallas area come on and join up.  It's the clearest value for a dealer that I've seen; for the price, you just can't beat it.

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