AdAgencyOnline.Net was introduced by Ad Agency Online, L.L.C., AAOL, during the 2008 NADA Convention as a free automotive advertising resource / networking portal.
Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time
– relied on the “real world” meeting to find “virtual world” solutions provided by the automotive advertising vendors exhibiting at the convention. The 2009 NADA Convention to be held in New Orleans, January 24th through January 27th, promises to add a number of new online solutions for a struggling auto industry and Philip will be there to review them for his affiliated automotive advertising agencies
, auto dealer clients and site visitors.
It is anticipated that auto dealer attendance will be down at the convention based in part on reduced support from the O.E.M.s who are bowing to public pressure to cut expenses forcing the cancellation of several auto dealer meetings and after hour events.
Many automotive advertising
vendors have also commented that they have cut back on the size of their booths and/or eliminated setting up an exhibit in favor of using hospitality suites at hotels near the convention to reduce expenses.
In a recent interview on one of the blog talk radio shows featured on WAAOL, “Lunch With Phil Discussing Automotive Advertising” Philip recognized that auto dealer attendance may be down this year but he remained confident that the opportunities will be better than ever before.
“My trip to New Orleans is already a success. I am going to the NADA Convention armed with the checkbooks of my affiliated automotive advertising agencies
and auto dealer clients to find new solutions to solve shard problems. Based on preliminary conversations and scheduled presentations at the convention I am confident that there will be a few new “preferred automotive advertising vendors” joining AdAgencyOnline.Net after my trip and several new strategic partnerships formed with my current vendor clients. I also have many online friends meeting me there to discuss our new shared auto industry social networking site - Auto Industry Insights. Frankly, introducing it at the NADA Convention is no coincidence. The success of AdAgencyOnline.Net taught me the importance of linking the “real world” with the virtual one. Conventions or conferences with my fellow professionals in the automotive advertising industry strengthen existing relationships and open opportunities for new ones.”
The new communal online resource being organized by Philip in cooperation with his vendor client EveryCarListed.Com will be a “Network of Networkers” with an advisory panel made up of a group of auto industry insiders including;
ADM - hosted by Ralph Paglia, www.DealerRefresh.Com - hosted by Jeff Kershner, www.DrivingsSales.Com - hosted by Jared Hamilton, http://imacsweb.typepad.com/ - hosted by Gary May, http://www.scottmonty.com/ - hosted by Scott Monty, www.askpatty.com - hosted by Jody Devere and www.adagencyonline.net hosted by Philip Zelinger.
About Auto Industry Insights
Auto Industry Insights will be an open forum for the auto industry headed by an advisory panel made up of established automotive advertising insiders and supported by their existing auto industry social networking/blogging sites.
The portal is being developed as a consumer/dealer/consultant facing social networking site supported by – www.everycarlisted.com (ECL) – an auto industry inventory website that will be driving traffic to the networking community through existing strategic partnerships as well as both conventional and online marketing investments. The concept is to establish a “network of networkers” with a priority on content sourced from auto industry consultants, auto dealers that have their own blogging forums and even consumers that have registered with ECL. The site will be promoted to share “best practices” and real world experiences.
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco
. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows in addition to the “Lunch With Phil Discussing Automotive Advertising”
including the “Lunch With Ralph Discussing Automotive Advertising”
and “Automotive Advertising Experts
AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry
. The site features DMS and CRM applications provided by established auto industry
vendors such as ADP and BZ Results as well as a diverse group of less known vendors that have developed to help auto dealers take advantage of the newly developing World Wide Web and the technologies and applications that fuel it.
Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL.
Some of the more unique vendor solutions include Argistics
- AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com
, DealMaker.Com, CityTwist.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
Automotive advertising experts interviewed on AdAgencyOnline.Net to share best practices with the online networking community include;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Brian Ferris and Spencer Sterling from DealMaker.com, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to contribute to AII, or to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net .
Philip will also be conducting preliminary interviews with automotive advertising vendors in an open meeting during the 2009 NADA Convention to be held in the lobby lounge of the Ritz Carlton Hotel, Saturday evening between 5:30 PM and 7:00 PM. To quote Philip Zelinger, “Help is only a click away!” ###