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AdAgencyOnline.Net Shares Their Vision of “Web 3.0” With Automotive Advertising Agencies

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that shares best practices with their online audience of automotive advertising agencies, auto dealers and auto industry insiders. The automotive advertising experts that support the site are building the next entrance onto the Internet Super Highway to help a struggling auto industry. The blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – is attracting a growing list of cutting edge automotive advertising vendors with new applications that promise to “blur the line between the real and the virtual auto dealership.” This week’s “Automotive Advertising Experts” show laid out the design for the next generation of Web 2.0 that earned the title “Web 3.0” by those in the know!

Current wisdom suggests that auto dealers need to direct traffic to their "virtual showrooms" through conventional advertising and/or online investments in S.E.M or enhanced organic S.E.O. efforts. The idea is founded on the fact that almost 90% of today's car shoppers go to the World Wide Web to get enough information to purchase a vehicle before they visit a "real world" dealership to test drive and buy one.

An inventory based websites featured as a “preferred automotive advertising vendors” on AdAgencyOnline.Net, EveryCarListed.Com, (ECL), has provided a leveraged resource for auto dealers who know that they need to sell new cars and used cars on the World Wide Web but they don't have the resources or knowledge to do it competitively on their own. Fortunately, there is strength in numbers and http://EveryCarListed.Com posts millions of vehicles from thousands of like- minded auto dealers anxious to deal with many more millions of customers looking for their best deal to buy a new or used car, to join the online community to sell their car with a free "for sale by owner" listing or to participate in the blog hosted by ECL.

The power of this central information resource and two way interaction between buyers and sellers anchored by ECL proves that the whole can be greater than the sum of its parts. The result has been the explosive growth of EveryCarListed.Com and the success that the participating auto dealers have enjoyed.

The power of the people and information on the World Wide Web is half of the solution to jump starting the auto industry, but the other half relies on the developing technologies that are designed to allow easy access onto the Internet Super Highway for both buyers and sellers. That problem was initially addressed by the use of "conversion tools" placed on individual auto dealership websites to transfer Internet shoppers to a real world engagement with online selling processes. The solution started with "pop up" offers functioning as lead generators tied to emails offering car buyers "bribes" in the form of coupons or promises to provide the "best price" or trade-in values etc. if the customer just jumped through one more hoop. Those actions were seen as road blocks to a growing number of online customers who wanted to stay behind their glass wall just a little longer. The "disconnect" allowed customers to continue down the Internet Super Highway to another virtual dealership until they got the information they needed - or at least wanted.

That experience developed the use of "chat programs" that were eventually linked to "click to call" escalations to keep the dialogue going and the evolution of Web 2.0 continued to improve sales drawn from the virtual to the real world. Not a bad idea, but these processes still required a "disconnect" since most chats or click to call programs were designed to simply make an appointment to visit the dealership to get any meaningful information and they proved to be less effective that promised.

The next step was to develop some "push/pull" functions in the chat programs to allow the customer to be directed to information on the site. Once again, the bounce rate evidenced that most customers still needed some time to land themselves on a vehicle - even though it was often the wrong one - and online transactions tools were developed to fill in some of the holes.

So far - so good, but most of these online transaction tools were simply automated forms that lacked the personality and personal attention that is the true "differentiator" of the real world vs. the virtual one and the glass wall still stood in the way of the sale. In response, "transparency" became the buzz word in the auto industry and the solution to crashing through the glass wall was to figure out how to give customers the information that they wanted, when they wanted it and to still allow a personal connection to develop a "relationship" based transaction to mature into a deal in either the real or the virtual world.

The next step in the evolution of online selling processes came when someone connected the dots of video, S.E.O. and a real time customer interaction platform through a combination of all of the lessons already learned. The solution became possible when Google realized that customers preferred watching a video describing a vehicle over reading a vehicle description on a website, or even flipping through two dozen pictures, so they started prioritizing videos when developing their search engine algorithms and protocols.

Technology kicked in with an automated video production application by another preferred automotive advertising vendor on AdAgencyOnline.Net, SiSTeR Technologies Video CarLot, (VCL). VCL embeds the same search word and meta tag information in a video as a website in a scalable application that can produce hundreds of thousands of videos in a day pushed through a dedicated API with You Tube to dominate the search engines and virtually guarantee a number one position in local searches drilled down to a specific vehicle rather than to a dealer. That application was enhanced when they made the videos interactive with multi schema layers within the video linked to everything from CarFax reports to custom micro sites capable of bypassing the need to go back up the sales funnel to a website to get the information on the chosen vehicle. VCL is even able to automatically select group of like vehicles from the originating dealer’s online inventory to offer the online shopper some relevant choices. As a result, the transparency of the information for the customer was greatly improved and VCL has taken off as the number one video production platform on the World Wide Web.

The glass wall finally came crashing down when VCL was introduced to another preferred automotive advertising vendor on AdAgencyOnline.Net and vendor client of Ad Agency Online, L.L.C., Argistics, and their “AutoTransaXion” solution. AutoTransaXion is a customer interaction program built on a two way video "chat" program with complete push/pull capabilities that allows a simple click to engage a real time VOIP conversation with a real world smiling salesperson. The platform is linked to the dealer's DMS and CRM tools, allowing the salesperson to desk the deal and push the "first pencil" along with anything that could be passed across a real world desk to be pushed through a virtual world showroom.

The final solution lies in the fact that there is no longer any disconnect to an email, a phone call or even a "hold on a minute while I go check with my manager" to answer any question that a customer may ask even before they have to ask it! Auto Nation Direct has already shared this vision with Argistics to accommodate a complete online transaction handled by their centralized BDC to sell their vehicles online and have their real world dealerships handle the delivery since everything is pushed directly to each stores CRM and DMS system. Sonic has already applied SiSTeR Technologies Video CarLot to all of their stores and all three Domestic O.E.M.s have allowed SiSTeR to produce and distribute their entire C.P.O.V. inventory onto the search engines as well as to post their inventories on ECL.

EveryCarListed.Com has already arranged to further enhance the value of their resources by combining the leverage of their inventory and online presence with SiSTer Technologies to include their videos as part of their enhanced dealer marketing packages. More importantly, they have proven their commitment to stay ahead of the competition for both auto dealers and consumers that rely on their site to provide the most transparent experience possible and they have committed to integrate state of the art processes as they are developed.

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio shows on AdAgencyOnline.Net, suggests that Web 3.0 may begin when all of these applications merge onto the real world. Philip envisions that the next step might be for EveryCarListed.Com to install kiosks hosted by AutoTransaXion in area malls, credit unions and independent service centers to develop a virtual auto dealership with a remote sales and service center staffed by a smiling sales person or service writer standing by to answer their questions and take their orders.

Philip commented on his blog posts on AdAgencyOnline.Net that he recognizes that many customers will still want to test drive the vehicle. His reply to that issue was, “When the online customers eventually visit the auto dealership to test drive the vehicle and take delivery, what if the entire transaction was already stored in the F&I office, their vehicle was cleaned and up front for a final inspection while the dealership confirmed that the pictures and description of the trade-in was accurate and they walked in with a printed buyers order that had the picture of the vehicle, the salesperson and a map with directions to the dealership along with the confirmed appointment date and time created by EveryCarListed.Com? Who knows, it could happen!”

Of course the story never ends, but then again - neither do the solutions. Many new ideas are already in beta testing by these forward thinking vendors and several others represented by AAOL and/or featured on The site is constantly reviewing cutting edge automotive advertising applications for more visionary vendor clients for AAOL - like EveryCarListed.Com, SiSTer Technologies and Argistics – including DealMaker.Com, Bulldog Marketing Technologies and CityTwist.Com.

Automotive advertising agencies have always relied on technology to maximize the R.O.I. for their auto dealer client’s automotive advertising dollars and change has always carried the auto industry through tough times. Learning from experience is the key to the future and the World Wide Web is definitely part of the future for the auto industry. The end game of a website is to convert to a sale or a service appointment - and that can be done in an online community like EveryCarListed.Com using cutting edge technologies and leveraged resources provided by SiSTeR Technologies and Argistics without having to first go to the real world showroom or to surf the web to find some local auto dealership websites that are willing to deal with a customer the way that they deserve and demand to be treated.

For additional information on AAOL or any of the automotive advertising vendors that they represent, automotive advertising agencies, auto dealers and auto industry decision makers are invited to visit, or to contact Philip directly at 1-888-796-2228 or email him at . To quote Philip, “Help is only a click away!” ###

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