A challenging economy and a shrinking auto industry have limited new construction to virtual showrooms on the Internet Superhighway.
http://www.AdAgencyOnline.Net is a free automotive advertising resource / networking community that reviews and reports on “bleeding edge” automotive advertising vendors focused on developing online selling processes for auto dealers marketing to a growing audience of online car shoppers. Their goal is to surface and share best practices to integrate virtual world showrooms with established real world selling processes.
According to Philip Zelinger, the host of AdAgencyOnline.Net and President of Ad Agency Online, L.L.C., (AAOL), the “floor plans” for these online auto dealerships must be user friendly and transparent.
More importantly, given the explosive growth of new technologies designed to maximize the efficiency and R.O.I. for websites, it is becoming obvious that custom websites deserve consideration vs. template solutions provided by “big box” website providers.
Philip will be interviewing Marc Abrams, the President of MLA Consult, Inc., www.mlaconsult.com , on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising”, that airs Tuesday, March 17th, 2009 between 12:00 Noon and 12:30 PM EST.
Greg Moal from MLA is also expected to be monitor and possibly respond to call in questions during the show to discuss the proprietary applications available to MLA.
MLA is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and a production partner for AAOL.
Philip is expected to recommend the website design firm on a “project basis” with AAOL managing and monitoring the first few websites before adding them to the online network of affiliated automotive advertising agencies, production partners and select vendors. The online community shares their vision to “blur the line between the real and the virtual automobile dealerships being built on the World Wide Web.
Marc described MLA in a brief letter distributed to the automotive advertising agencies and auto dealer clients of AAOL
. “In the three decades we’ve been in business we've watched as virtually every facet of the industry has changed, but we have maintained our core principals putting our clients' profitability ahead of self-serving creativity.”
“Whether it's building a company's website, providing interactive production/engineering services, search engine optimization, or developing an overall marketing program we base every project on a solid, thoughtful strategy tailored to the specific needs of our clients business. Strategies carefully designed to integrate with all other relevant branding and marketing communications and utilizing the latest in technology.”
“As marketing has evolved from print to online platforms, we have continually expanded our own understanding of new technologies that effectively reach consumers, leveraging those that can produce results and eschewing others. We continue to base our strategies on sound marketing principles while integrating traditional and interactive techniques to maximize results. And, we're always aiming at maximizing ROI, a key element in all clients' minds.”
About Marc Abrams
With 30 years of experience in national and international marketing, Marc's strengths lie in his overall understanding of the online marketplace and interactive advertising... Currently, he specializes in interactive marketing strategy working with widely diversified clients. He previously served as Vice President of Interactive Services for Marketing Magic Advertising, the largest independent agency in Florida, Marketing Director for Technion, Inc., one of the nation's largest call center operators, with clients such as Bellsouth and AT&T. He has been employed by several major advertising agencies, including Parker and Associates, Jack Leeds, and J. Walter Thompson.
He has served as Director of Interactive Services at Ocean Drive Magazine, and has worked at several traditional ad agencies, where he developed expertise in healthcare, travel and real estate. Clients appreciate his savvy in navigating the uncharted waters of new media. Marc is vitally involved in his community as shown by his service in an advisory capacity to the Dade County (Miami) School Board, as a Board Member of the March of Dimes, and as co-founder of the Dade County Wheelchair Tennis Program.
About Greg Moal
Greg has operated as an expert-consultant with several world-class businesses, leading web development and business technology optimization projects with Peregrine Systems (now part of HP), Deutsche Bank, CSC Peat Marwick, Vivendi, Avaya and others. Greg graduated in Corporate Governance and in Information Technology. In 2000, Greg led a project for a major European search engine operated by telecommunication giant, Orange Telecom.
After years of consulting both in Europe and in the US, in the Spring of 2004 Greg settled down in South Florida where he founded Stepmiles and was also immediately appointed as Vice President of Internet Marketing by the American Marketing Association for two consecutive years. He has helped companies in multiple industries, such as the finance, education, hi-tech, real estate, healthcare and others, to improve their rankings and to increase traffic and conversions. Greg has also authored several advanced search engine optimization tools and web marketing dashboards dedicated to providing businesses with a clear understanding of their key performance indicators (KPIs).
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”
AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry.
Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics - AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.
For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net
. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at firstname.lastname@example.org, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##