Ad Agency Online, L.L.C., (AAOL), has redefined the role of full service automotive advertising agencies as evidenced by their hosting a social networking portal – http://adagencyonline.net - that provides free resources to the auto industry.
The automotive advertising resource / networking portal has reviewed a diverse group of automotive advertising
vendor applications and developing technologies for their auto dealer clients as well as site visitors. Business Image Services is the latest vendor to be reviewed by AdAgencyOnline.Net. Their “Experiential Marketing” methods use a new video display panel that promises to replace conventional point of purchase merchandising and billboard advertising.
Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time .
Mr. Zelinger is scheduled to interview Ron Brown, the President of Business Image Services today, January 14th 2009, on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.”
Philip explained his reasons for reviewing Business Image Services on a site that typically focuses on Internet based automotive advertising vendors, “The auto industry has turned to the Internet for cost effective ways to market to consumers but auto dealers are also asking their automotive advertising agencies to find new ways to attract customers in the “real world.” AdAgencyOnline.Net has focused on “blurring the line between the virtual and the real world” through new digital marketing techniques and developing Internet based technologies that integrate with proven selling processes in the real world. That said, we are not limited to Internet applications when it comes to selling cars and service. Our only objective is to maximize the R.O.I. for our auto dealer clients and point of purchase merchandising is an integral component in any comprehensive marketing plan.”
Ron Brown operates Business Image Services from their facility in East Grand Rapids, Michigan
. He has a B.B.A. from the Seidman School of Business at Grand Valley State that follows the teachings of Bill Seidman, the worldwide economic expert that appears often on CNBC, MSN and NBC. Ron was the first 18 year old Realtor in the State of Michigan in the early 1980’s and he extended his experience to include auto dealership sales in the early 1980’s where he sold cars part-time while finishing College. Ron clearly defines himself as an “Out of Home & Experiential Marketing Specialist.”
Ron defines experiential marketing as follows:
· It create personal, memorable, and positive high impact emotional experiences
· It offers an engaging, entertaining, and interactive brand experience that is unmatched by traditional advertising
· It inserts advertiser directly (Face to Face) into the lives of their targeted customers
· Companies that deliver the right experience to consumers will succeed
· Experiential Marketing is the new paradigm leading the way in today’s changing marketing landscape
· It actually reaches your target consumers; while other advertising is intentionally avoided by your consumers.
Ron has assisted auto dealerships in Michigan to affordably and effectively drive customers into their showrooms.
Industry analysts agree that Michigan has been hit the hardest by the downturn in the economy and the auto industry so his success there supports the value of his services. To quote Ron Brown on the subject, “If it will work in Michigan it will work anywhere! Automobile buyers are empowered with so many technologies to screen out advertising that it has become extremely difficult to effectively reach them and drive them into your dealership. We have developed effective high impact automotive dealership marketing strategies that reach auto buyers and drive them into your dealership. One jaw dropping strategy is to turn your auto dealership building windows into a panoramic video billboard using an amazing ¼” thick “see thru screen” that is installed in the store front windows of your dealership. We can turn your building into an on premise digital video billboard. It captures the attention of all of your drive by traffic drawing drivers – and buyers - into your dealership. We have found that our video panels also create a social media buzz; everyone that drives by will tell their friends and business associates to go to your dealership to see this unforgettable building size video display.”
“Another effective strategy is to display automobiles “face to face” with consumers that have higher than average household incomes with discretionary dollars.
One example is in the lobbies of movie theaters where people spend an average of twenty minutes. A similar strategy is to utilize shopping malls for back-lit billboard displays and auto displays. My role at Business Image Services is to assist auto dealers in adjusting components of their marketing/advertising plans that are not working and implementing experiential marketing that is working and driving consumers into dealerships.”
AdAgencyOnline.Net has a number of blog talk radio shows that review automotive advertising vendors and new technologies including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”
The Lunch With Phil Show Discussing Automotive Advertising is an open business meeting with the affiliated automotive advertising agencies of AAOL and their dealer clients which is often the first step for automotive advertising vendors to becoming “preferred vendors” on AdAgencyOnline.Net.
AdAgencyOnline.Net’s audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives have learned to tune into WAAOL to find vendors, applications and even technologies that are not yet being discussed in mainstream media.
The site features established applications such as DMS and CRM providers like ADP and BZ Results but they are better known for having introduced new conversion tools such as LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics
2 way video platform –AutoTransaXion – that links to an auto dealer’s DMS and CRM allowing for real time online negotiations in a “push/pull” environment for consumers.
Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. include;
CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot
– an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com
– providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer's current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy - an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently - CityTwist
– a DIY self serve online email marketing application.
AdAgencyOnline.Net has conducted interviews with nationally respected automotive advertising experts from a variety of specialties in the auto industry including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at firstname.lastname@example.org, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to support AdAgencyOnline.Net .
The shared philosophy of all involved parties is that “A rising tide floats all boats.” To quote Philip Zelinger, “Help is only a click away!”