Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net, reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st., 2011.
Mr. Zelinger summarized his focus on mobile technology during the conference. "Mobile technology based solutions represent the next generation of change for the auto industry. Delivering a targeted personal, relevant and timely message to past, present and pending customers is the ultimate goal of any automotive advertising agency. Technology limits the media and methods that automotive advertising agencies can use to sell more with less in response to industry consolidations. Unfortunately, technology is a moving target that demands a bulls eye to be effective. Since customers are increasingly mobile those solutions that follow them in the virtual and real world represent the best chance of success." explained Mr. Zelinger.
Newly developing mobile applications extend beyond automotive advertising as they engage customers during their initial shopping cycle and follow them throughout their buying and ownership experience. Mr. Zelinger discussed his holistic approach of integrating best in class mobile advertising applications into a more comprehensive mobile sales platform. "I discovered IntellaCar while researching emerging mobile technologies for my affiliated automotive advertising agencies and our auto dealer / vendor clients. Frankly, I was looking for mobile advertising solutions and IntellaCar didn't fit my initial vendor profile. Fortunately, after a brief conversation with the founders, Jim Hughes and Bruce Polkes, I recognized the opportunity that IntellaCar offered to car shoppers and dealers, in that order. Newly empowered customers educated by virtually unlimited access to information on the World Wide Web have become increasingly frustrated by their real world shopping experiences. Auto dealers that deal with the disconnect between educated consumers and their less prepared sales staff are able to differentiate themselves from the competition in a meaningful manner."
IntellaCar was listed as a preferred automotive advertising vendor on AdAgencyOnline.Net immediately after being reviewed on the portal's resident blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Mr. Zelinger took them on as a client soon afterwards and the enhanced functionality of their mobile sales presentation / training platform has expanded exponentially ever since. IntellaCar's initial offering included a comprehensive mobile solution to auto dealer's anxious to empower their sales consultants to provide added value to their educated customers. Their mobile platform delivers relevant information wherever and whenever a sales consultant needs it in synch with a presentation built on best practices. Pilot dealers report that sales consultants sold two to four more vehicles per month during a four month program with a 30% increase in average monthly gross profits for sales consultants using IntellaCar. Similarly, the test group experienced a 47% increase in their customer satisfaction scores, (CSI), and results for a single sales consultant generated an R.O.I. of 455% while a team of five sales consultants achieved a 2,676% ROI during the same four month window.
Results like that speak well for IntellaCar as a means for auto dealers to increase efficiency and profits, however, according to Mr. Zelinger the real R.O.I. can be best realized when the IntellaCar mobile platform is coupled with other game changing mobile applications to provide a more complete customer experience. "The shared mobile message delivered during the 10th Digital Dealer Conference & Exposition at the V.I.P. Dealer Lounge co-sponsored by IntellaCar and a number of independent vendor solutions represented by Sean Wolfington and various partners told the whole story."
"The customer mobile experience starts with shopping applications that provide consumers with information that extends beyond the internet into their own PDAs and enabled mobile devices. The ability for customers to find and engage participating dealers who allow them to scan the window stickers of their inventory to get their best price coupled with GPS tracking software that notifies the dealer when their potential customers have arrived represent a game changing experience for consumers and dealers alike."
"IntellaCar then picks up the ball in the shopping / sales process by providing the same transparency and relevancy in the auto dealer's brick and mortar facility that online consumers have come to expect and demand in the auto dealers virtual showrooms. Recent enhancements to IntellaCar include integration into the auto dealer's CRM and DMS as well as other links to established selling processes including vehicle appraisals, credit applications, vehicle selections stored in a garage section for direct comparisons to help the customer select the perfect vehicle to fit their needs and a dedicated section for dealer specific messages to further differentiate the auto dealer from the competition."
"After the sale opportunities are extended through other mobile apps that enhance the ownership experience and improve customer retention for the auto dealer. Scheduling the first service appointment and maintaining ongoing communications with new customers regarding future service appointments, product updates, user friendly functions like a vehicle locator and the eventual need for a replacement vehicle are all included in mobile solutions that were presented in the shared VIP Dealer Lounge on the conference floor."
"The future use of mobile technology in the automotive advertising and auto industry is directly linked with the increased reliance of consumers on their personal mobile devices. Human nature is one of the few constants in the auto industry with change powered by technology representing another constant that can be relied upon. I have advised my affiliated automotive advertising agencies to focus on mobile solutions for the foreseeable future. I found the IntellaCar mobile platform and some of the networked solutions presented at the 10th Digital Dealer Conference & Exposition to be the best in class vendors in the mobile vertical and I look forward to additional opportunities to partner with them as shared opportunities are discovered. After all, what are friends for!"
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the auto industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and their most listened to program Automotive Advertising Experts. The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies - Video CarLot, PSCars.Com, AIS Rebates, AdvantaStar and IntellaCar; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., IntellaCar or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at firstname.lastname@example.org. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###