AdAgencyOnline.Net is a free automotive advertising resource / networking portal serving the auto industry.
The site hosts a blog talk radio
station – WAAOL, All Automotive Advertising News All The Time
– that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies
, auto dealer / vendor clients and site visitors. This week’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising
,” scheduled for Monday March 2nd 2009 between 12:00 Noon EST and 12:30 PM EST will be focused on online transaction tools. The featured vendor being reviewed is “RedNumbat,” a “DIY” product and price application for online car shoppers integrated into an auto dealer’s website that allows consumers to select a vehicle and get a price without having to deal with a sales pitch or be directed to visit the auto dealership which may have its own agenda.
Joseph B. Antley, the C.E.O. of RedNumbat, and Stan Sher, the National Sales Manager of RedNumbat, will be interviewed by Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net.
Philip has established relationships with a number of vendors serving Internet based auto dealerships that are seeking cost effective ways to market vehicles in a troubled economy. Online transaction tools, like RedNumbat, provide enhanced conversion rates and transparency for auto dealers that have learned to serve consumers that are using the Internet to gather information before visiting a “real world” dealership. The value added that online transaction applications provide to dealers is their ability to move the customer further down the “sales funnel” in a more customer friendly selling environment while helping the auto dealer qualify the customer to the right vehicle and price before tying up their now limited sales staff. It is a perfect example of a “win-win” online process that is growing in popularity on the World Wide Web by consumers looking for a “deal” and auto dealers who are trying to spark sales in a shrinking auto industry.
Joseph provided the following insights describing RedNumbat;
“RedNumbat is changing the way consumers shop for automobiles online and has transformed a generally unpleasant exercise into a pleasant one. We are in the business of helping consumers search, select, price and purchase new or used automobiles using the internet, and helping automotive dealers establish meaningful contact with automobile consumers on their websites.”
“ We accomplish this task by providing the dealers with innovative internet marketing services. These services include the groundbreaking web-enhancement tool, the RedNumbat. The RedNumbat logo/link, once added to a dealer’s existing website allows website visitors to search current new and used vehicle inventory, sort, select and then receive an instant purchase price. We eliminate the deceit and empty promise of the traditional “Quick Quote” button found on most dealer websites.”
“And lastly, RedNumbat.com is the only online auto-shopping destination which immediately provides actual quotes on real cars ‘in seconds!’ Our proprietary technology seamlessly processes up-to-date inventory, pricing and contact information for the benefit of both the dealers and the consumers. This is exactly what dealers have wanted and consumers now demand.”
“With the automobile industry going through a serious downturn, dealers are now searching for ways to reduce costs and increase productivity and efficiency more than ever before. RedNumbat allows a dealer to reduce overhead sales expense while increasing the efficiency of the internet and sales departments for a low fixed monthly fee. Rather than having idle salespeople on the showroom, RedNumbat dealers can optimize their website traffic. Leads generated on their own sites are recognized as the best leads, and RedNumbat helps dealers to reach more of this pool of prospects by giving the website visitor the information they seek.”
“RedNumbat fills a critical gap in a dealers’ current internet marketing plan. Our initial dealers have seen there is a far greater risk in not utilizing RedNumbat, than there is implementing our program before their competition. The RedNumbat software, once added to a dealer’s website, places the competition at a distinct and immediate disadvantage.”
About Joseph Antley
Joseph Antley has been in the retail automobile business for the past twenty years.
Mr. Antley started his automotive career as a retail auto salesperson in 1986 at mega-store McCafferty Sales in Langhorne, Pa., and subsequently worked for major auto finance companies including LeaseExpress, Bank One, Chase Auto Finance and Volkswagen Credit. Recognized at each as a top performer, Mr. Antley brings his sales success to RedNumbat.
About Stan Sher
Stan Sher began his career as a sales consultant at one of the highest volume Honda dealerships in New Jersey in 2003
. After two years he relocated to Florida to work for a Honda dealership that is owned by AutoNation where he gained a strong experience in internet sales. He was consistently one of the top sales consultants in the dealership. He subsequently moved back to NJ to work for a very reputable Acura dealership in Princeton, NJ where he took over the internet department. It was under his leadership that he took them from 10 units per month to just over 30 units per month on the Internet.
As time moved on he was offered a sales management position at another high volume Honda dealership in NJ where he took that internet department from 25 units per month to over units per month with an average closing ratio of 14.6% in a matter of one month. He repeated his success at a smaller Honda dealership where he was the BDC Manager and dealer Excel facilitator. He took a struggling BDC department that would barely bring in 35 units per month and took them to over 65 units per month. As times started to change in the business, he took on a new ground floor opportunity as an Account Manager for RedNumbat where his passion for internet sales allows him to interact with dealerships to market the RedNumbat.
Stan is also involved in dealership consulting where he works with dealerships to increase their effectiveness of their internet sales and marketing efforts. He can be found as a featured blogger on sites like ADM or Drivingsales.com.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.
He invested 25 years as a General Manager and Dealer Principal learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time
. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients
reviews automotive advertising
vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C has been able to discover and represent a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry including Argistics
- AutoTransaXion, SiSTeR Technologies
- Video CarLot, EveryCarListed.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
In addition, www.AdAgencyOnline.Net has featured interviews with nationally recognized automotive advertising experts including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Rick White and Joe Grieshop from Market Acceleration Partners, (M.A.P.), Matt Brown and Zack Powell from TheDealerDashBoard.Com and most recently Mark Burack from Liquid Motors.
For more information on RedNumbat or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net
. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##