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AdAgencyOnline.Net Recommends The 9th Digital Dealer Conference & Exposition For Automotive Advertising Agencies

Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a national network of independent affiliated automotive advertising agencies -- Ad Agency Online, L.L.C., to help his automotive advertising resource / networking portal live up to expectations. Philip relies on the conferences to help him discover and share best practices with his automotive advertising and auto dealer/vendor clients and The 9th Digital Dealer Conference & Exposition is no exception.

The 9th Digital Dealer Conference & Exposition represents an opportunity for auto dealers and automotive advertising agencies to listen and learn from automotive advertising experts and dealership practitioners that share a philosophy that a rising tide floats all boats. The sessions conducted by these auto industry professionals sharing best practices in automotive advertising and dealership operations are complemented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference. In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip invited Susan Tyson, the Marketing Director for Dealer Communications - the organizers of the 9th Digital Dealer Conference & Exposition - to join him on his Automotive Advertising Experts blog talk radio show that will air on Friday, September 10th, 2010 on the blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip commented on his decision to have Susan on the show to discuss the 9th Digital Dealer Conference & Exposition with his online audience of automotive advertising decision makers, "I have already interviewed Michael Roscoe, the President of Dealer Communications, and Cliff Banks, the Vice-President and Editorial Director of Dealer Communications, to review previous Digital Dealer Conferences & Expositions and I am excited to hear from Susan with the expectation that she will provide a new perspective on the event."

About Susan Tyson

Susan Tyson is the Marketing Director for Dealer Communications. She came on board mid-July with an initial concentration on the promotion of the 9th Digital Dealer Conference & Exposition. Previously, Tyson spent close to 8 years as a marketing manager at Cars.com, primarily focused on the convention and trade show programs. She ran the Cars.com exhibit at the 1st Digital Dealer Conference & Exposition at the airport Marriott in Nashville in spring, 2006 and continued to manage the Cars.com presence at every Digital Dealer Conference through the 6th event in Las Vegas in spring 2009 before moving to a sales-communications focused position. Tyson is looking forward to building on the successes of Dealer Communications and the Digital Dealer Conferences to bring world-class best practices to dealerships across the US.

About the 9th Digital Dealer Conference & Exposition:

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits. More than 600 dealership attendees are expected.

www.DigitalDealerConference.com

  • A full schedule of sessions:
    • Over 70 workshops in 7 concurrent sessions headed up by top practitioners, trainers, consultants and thought leaders in the industry delivering the newest and best ways to incorporate SEO & SEM, chat, mobile and dealership best practices into your Internet business strategy
      • More than 15 dealership practitioners will share their experiences and deliver hands-on advice and tips
    • Savvy dealerships bring as many as 7 people so they can cover ALL the sessions

  • Unparalleled peer network and idea sharing:
    • Formalized peer networking roundtables segmented by dealership size at the start and end of the conference
    • Networking and problem solving with dealership managers from across the US during food and social functions
    • Learn from fellow practitioners who have already solved the problems you're dealing with

  • Exposition with vendors that successful Internet dealers need to know:
    • The exhibit hall has grown to 60,000 sq ft – that’s bigger than a football field!
    • More than 70 companies – including more than 20 new exhibitors -- demonstrating the latest and greatest technologies and solutions
    • Nowhere else you can learn so much in such a short period of time

  • · The depth and breadth of the content of presentations has increased in proportion to the growing variety of job titles attending, including
    • General managers
    • Dealer principals
    • Internet sales managers
    • E-commerce directors
    • BDC managers
    • CRM managers
    • Pre-owned managers
    • F&I managers
    • Fixed operations managers
    • Content includes need-to-know information targeted for the seasoned pro and the newest Internet sales manager

The sessions for the 9th Digital Dealer Conference & Exposition will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet.

In addition to the 9 practitioners on the speaking roster are leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today’s successful automobile dealership managers. Here are just a few of the more than 70 sessions to be included:

Differentiation vs. Alignment – The New Digital Marketing Debate. What is more profitable – marketing your dealership’s brand or riding your OEM’s marketing coattails? Brent Hillyer, VP of Enterprise Sales, The Cobalt Group.

If It’s Broke, Fix It! Business strategy to make certain that more online shoppers find your ads, engage your ads, and respond to your ads, instead of your competition’s. Timmy D. James, director of sales, HomeNet, Inc.

The Mobile Marketplace. Selling to the on-the-go shoppers. Sharon Knitter, senior director of consumer products, Cars.com.

Vehicle History Affects Value – Justify your Pricing and Hold More Gross. Learn how you can buy your cars at the right price, advertise them right and sell them for more gross using vehicle history. Jay Luna, process improvement manager, CARFAX.

Social CRM – What is it and How to Make the Most of It. How can you leverage social media and CRM together for the highest ROI? Jonathan Ord, CEO and co-founder, DealerSocket.

The Social Revolution: Social Media in the Auto Industry. How social media has changed all the rules and how you can keep up. Duncan Scarry, owner and president, Moore & Scarry Advertising.

The Future of Automotive Web Site Analytics and Data Mining. Turn your chat, forms and phone call data into a behavioral targeting weapon. Todd Smith, co-founder and president, ActivEngage, Inc.

Ideas that Every Dealership Group Needs. Leveraging dealer group technology to maximize efficiency and profitability. Matt Watson, lead architect of VinSolutions’ applications.

Dealership practitioners already slated to present include Broderick Alley, Diehl Auto Group; Todd Crossley, Gary Crossley Ford; Andrew DiFeo, Hyundai of St. Augustine; Jim Flint, John Eagle Dealerships; Chris Fousek, Village Automotive Group; Kevin Frye, Jeff Wyler Automotive Family; Tim Jennings, Tom Sparks Auto; Shaun Kniffin, Germain Motor Company; Joe Orr, Hannah Motor Company.

Additional speakers will be announced in the coming weeks.

The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors.

For more information about the 9th Digital Dealer Conference & Exposition, go to http://digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Auto Industry Insiders” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies - Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 9th Digital Dealer Conference & Exposition or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###

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