The troubled auto industry has created problems for many and opportunities for some.
AdAgencyOnline.Net is an automotive advertising resource / networking portal that has developed strategic partnerships through Ad Agency Online, L.L.C., (AAOL), to capitalize on the vacuum being created by a downsizing auto industry. AdAgencyOnline.Net
networks across multiple verticals in the auto industry including automotive advertising agencies, auto dealers, auto industry focused software vendors, real estate investors, O.E.M.s and capital investment groups. The common bond amongst these inter-related entities is the need to create efficiencies in selling processes to maximize R.O.I. on many levels and to raise capital to maintain operations or to capitalize on developing opportunities for expansion and increased market share.
Philip Zelinger, the President of AAOL and the host of AdAgencyOnline.Net, expanded on the business model of AAOL that has uniquely positioned them to benefit from today’s troubled economy.
“I invested 25 plus years in the auto industry as a general manager and eventually as a dealer principal. For the past 10 years I have focused on automotive advertising. I started as the C.O.O. of a nationally respected “conventional” automotive advertising agency
followed by my present responsibilities and investment in AAOL. The one constant that has existed throughout my career has been change, so the latest shift in the auto industry from brick and mortar facilities to the more efficient online “virtual showrooms” was an anticipated event. Shrinking auto sales and limited credit accelerated the inevitable, but technology has always provided efficiencies for auto dealers in selling processes and marketing opportunities.”
“The growth of the Internet coupled with expanded band width capabilities and associated software applications is obviously the “next generation” of change in the auto industry. My background in both the retail and automotive advertising
sector allowed me to expand my vision for this new online digital technology beyond either vertical. In addition, my involvement in commercial real estate opened the door wider as auto dealership consolidations developed even more opportunities.”
“The future of the “brick and mortar” dealership was being challenged by online selling platforms before the shrinking economy and credit forced the downsizing of the dealer body to compensate for reduced sales volume, lower profit margins and skyrocketing expenses. By attracting vendor clients with cutting edge automotive advertising applications and/or enhanced selling processes we are able to improve the R.O.I. for our auto dealer clients on many levels for their existing operations. In addition, as credit and working capital is being reduced for our competitors, we are now able to leverage these operational tools to provide a “differentiator” for my clients to approach the O.E.M.s to acquire additional facilities. Today’s shrinking auto industry
has created problems for many but it opened opportunities for me and mine that would never have existed if not for the change that created the problems in need of new solutions.”
About Ad Agency Online, L.L.C.
AAOL is a full service automotive advertising agency formed in December of 2001.
They operate as a national network of independent affiliated automotive advertising agencies, production partners and select vendors linked through a proprietary online communication distribution system. The leveraged resources and enhanced services afforded by AAOL to their affiliated automotive advertising agencies position them as the “ultimate outsourcing tool” with expanded services offered to their respective auto dealer and auto industry vendor clients.
In addition to the normally associated services of a conventional automotive advertising agency AAOL also provides their auto dealer clients support in key vendor selection/ negotiations, facility/staff evaluations and acquisition/ disposition services.
AAOL also assists in developing strategic partnerships for their vendor clients to expand their product and service offerings and/or to provide leveraged resources in staffing, marketing services and procuring working capital.
In regards to real estate related services, AAOL has recently announced their affiliation with a new business development group, “New Wave Automotive, L.L.C., (NWA), to focus on the real estate opportunities being developed by the consolidation efforts of the O.E.M.s. This general partnership is comprised of Hal Howard - the Dealer Principal at Goldsboro Chrysler Dodge Jeep, Don Pollock – the President of Automotive Acquisitions & Consulting, Inc. and the designer of Southeast Toyota’s original Minority Dealer Development program and Maceo K. Sloan, CFA – the Chairman, President & CEO of Sloan Financial Group, Inc., and Chairman, CEO and CIO of NCM Capital Management Group, Inc., and NCM Capital Advisers, Inc. Prior to founding NCM Capital, Mr. Sloan spent 13 years with North Carolina Mutual Life Insurance Company and its subsidiary, NCM Life Communications, Inc., (which had holdings in cable, cellular and radio).
Mr. Sloan is also Chairman of The College Retirement Equities Fund (CREF) Board of Trustees. CREF is an investment company within the TIAA-CREF group of companies composed of the TIAA-CREF Mutual Funds, TIAA-CREF Institutional Mutual Funds and TIAA-CREF Life Funds Boards, and the TIAA Separate Account VA-1 Management Committee. He is also a member of the Board of Directors for the SCANA Corporation and a member of the National Association of Securities Professionals. Mr. Sloan had served on the Board of Directors of M&F Bancorp, Inc., since 2000 and was elected as Chairman of the Board in 2005. He served on the Board of Directors of Mechanics & Farmers Bank from 1980 to 2001 and since 2005. In addition, he is a former member of the Advisory Committee on International Communications and Information Policy and the ERISA Advisory Council to the U. S. Secretary of Labor. He has also served as Chairman of the Rainbow/PUSH Wall Street Project. Professional affiliations include being a Chartered Financial Analyst, a Fellow of the Life Management Institute and a member of the North Carolina State Bar Association, as well as the American Bar Association.
NWA has engaged AAOL to assist them in evaluating available auto dealership properties through Philip Zelinger’s affiliation with the automotive division of Colliers Abood Wood-Fay Real Estate, (C.A.R.S.).
AAOL has extended their services into the real estate side of the auto industry based on their redefined role as a full service automotive advertising agency which includes maximizing their dealer clients R.O.I. on all investments – not limited to advertising.
Another leveraged resource being provided by AAOL for their vendor clients is through a new joint venture partnership with a strategic marketing division operating as a DBA of AAOL, “Market Acceleration Partners, (MAP).”
This new marketing team consists of Rick White – a 35 year veteran and former senior manager for Reynolds and Reynolds, Joe Grieshop – the President of CMOForce, LLC and Philip Zelinger. Their business model is to evaluate business opportunities, provide marketing support and to form strategic partnerships with vendor clients that provide unique or proprietary services focused on Internet and digital marketing applications.
Ad Agency Online L.L.C has already been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry.
Vendors that have been featured on the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time
- include Argistics - AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.
Philip Zelinger will be interviewing Joe Grieshop and Rick White from MAP on the “Automotive Advertising Experts” show on WAAOL scheduled for Friday, February 20th 2009 from 12:00 Noon EST to 12:30 PM EST.
It is expected that the group will expand on present and pending opportunities for vendors who are attempting to break into the auto industry. In addition to their experienced counsel MAP will be working directly with NWA to secure much needed capital and with existing vendor relationships to leverage their resources and network with their clients.
For more information on C.A.R.S., New Wave Automotive, LLC or Market Acceleration Partners auto dealers and automotive advertising agencies may contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire AAOL or MAP, can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###