AdAgencyOnline.Net is an auto industry social networking portal designed to share best practices with automotive advertising experts scrambling to solve common problems in a shrinking auto industry.
Philip Zelinger, the host of AdAgencyOnline.Net, is a former auto dealer, the President of Ad Agency Online, L.L.C., an author of two books on the auto industry and a respected speaker in demand to share his insights at auto industry
seminars and Dealer 20 groups. With registration for the 2009 NADA Convention starting today, January 23rd 2009, Philip was pressed to advise his affiliated automotive advertising agencies, auto dealer and vendor clients as well as site visitors to AdAgencyOnline.Net
preparing to attend the Convention as to which vendor exhibits they should visit and what direction they should take in planning to survive – and even thrive – in today’s troubled economy. His answer was simple, “Focus on Used Cars and Inventory management / marketing applications that will develop consistent processes that begin with the appraisal and follow the vehicle through to the sale based not only on historical sales within your dealership but in the context of your regional market sourced from information found on the Internet.”
The new vehicle market is shrinking for a variety of reasons, most of which are not under the control of individual auto dealerships or even the O.E.Ms. Auto dealers
are being financially challenged by limitations on new vehicle financing on a wholesale and retail level that limit their potential R.O.I. from new vehicle sales. Pre-owned vehicles provide a more controllable inventory with the ability to follow consumer demand across multiple brands and model types with a wholesale outlet to manage aged inventory to maximize R.O.I. in a changing auto industry. The solution is easier said than done using established best practices limited by resources from within the auto dealership, however Internet based solutions are being provided by automotive advertising
vendors with new applications that virtually automate the process.
The Internet is recognized by consumers as a valuable research tool to help them in their buying decisions.
Auto dealers are finally following them onto the World Wide Web by integrating Internet based applications that link their real world decisions with information gathered from the virtual world with its unlimited access to information and resources not previously available.
AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and the stations most popular show “Automotive Advertising Experts.”
In advance of the NADA Convention the shows have focused on automotive advertising vendors that provide inventory management / marketing applications. Three auto industry insiders were interviewed by Philip Zelinger that he recognized as being “on the short list” in his selection of a “preferred automotive advertising vendor” to represent this highly specialized application. The short list includes AAX™ offered by JMsolutions recently represented by Tim Zierden, ecarlist previously represented by Len Critcher and vAuto represented earlier this week by Dale Pollak.
Headquartered in the Chicago suburb of Oak Brook, Ill., vAuto maintains a research and development center in Austin, Texas. The company provides the auto industry’s only “live, real time” analysis of used-car markets with up-to-the-minute information about used-vehicle supply, demand and pricing tailored to specific dealership market areas. All six of the nation’s highest-volume franchised dealerships by brand, including Chevrolet, Ford, Honda, Nissan, Lincoln-Mercury and Toyota, use stocking, pricing and appraisal strategies supported by vAuto software solutions. Virtually every imported and domestic vehicle brand is represented on the company’s customer list, including Acura, Audi, BMW, Hyundai, Infiniti, Kia, Lexus, Mercedes, Porsche and Volkswagen, as well as all Chrysler and General Motors brands. More information on vAuto is available on the Internet at www.vAuto.com.
About JMsolutions and AAX™
JMsolutions (www.jmfe-jmsolutions.com) was established in 2005. A JM Family Enterprises, Inc. (www.jmfamily.com) company, JMsolutions (www.jmsolutions.com) develops and markets innovative, integrated software systems that help automotive dealers improve operational efficiencies throughout the entire sales and marketing process while maximizing sales. JMsolutions offers its AAX™ inventory management suite; CMX™ customer management suite which includes DealerUps™ customer relationship management, ProCal™ desking, ProFi™ finance and insurance menu; and SMX™ sales and service marketing suite by DMEautomotive. It also provides dealers with related training and consulting services. JMsolutions serves over 2,500 dealership clients nationwide, including the nation’s top six dealer groups.Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas.
ecarlist currently serves approximately 500 auto dealerships, including the largest Chevy dealership and the largest pre-owned Lexus dealership in the nation. They have been marketing their product for less than 2 years but they have recently exploded onto the scene based on their auto dealer clients experienced success in using their application. On average they claim to have saved auto dealerships over 5 figures per year by consolidating many of their technology solutions. A product overview of ecarlist is available by clicking on the link below: http://www.ecarlist.com/product_overview.pdf
Some of the product features of ecarlist include:
· Internet Listing to EBay Motors, Craigslist, OVE, Autotrader, Cars.com, and many more!
· Window Sticker and Original Window Sticker Printing (with the original MSRP)
· Vin Decodes Options specific to your vehicles (e.g. Alcantara Package on the A8)
· Lead Management
· ecarlist Analytics (Market Data – with live links to competitors ads)
· Comprehensive Analytics with Pricing Tool and Appraisal Tool
· Vehicle Finder (warm lead generator)
· Profit and Loss Reporting
· Expense Tracking (eBay expense tracking by stock number, not item number)
· Digital Paperwork linked directly to an inventory management system, email ready
· Web Interface (upload cars from any location)
About Philip Zelinger
Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising .
started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio
shows focused on the auto industry and cutting edge automotive advertising vendors and applications.
AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry.
The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results. Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics
- AutoTransaXion, SiSTeR Technologies
- Video CarLot, EveryCarListed.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com,Ai Dealer, NeoSynergy and Laser Stream Video.
Tim Zierden, Len Critcher and Dale Pollak are part of a respected group of automotive advertising experts previously interviewed on AdAgencyOnline.Net including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com
, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com
, Ken Schwartz from CityTwist,
Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics
and most recently Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at email@example.com, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net .
Philip will also be conducting preliminary interviews with automotive advertising vendors and potential content contributors in an open meeting during the 2009 NADA Convention in New Orleans to be held in the lobby lounge of the Ritz Carlton Hotel, Saturday evening between 5:30 PM and 7:00 PM. To quote Philip Zelinger, “Help is only a click away!” ###