Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online.
The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced problems for some and opportunities for others.
AdAgencyOnline.Net has focused on the opportunities on their free automotive advertising resource / networking site that has earned its reputation as the “One Stop Site For All Of Your Automotive Advertising News and Needs.”
The portal’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,
” “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts
.” Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio
shows on WAAOL has interviewed dozens of nationally recognized automotive advertising experts and respected auto industry insiders to share best practices with his online audience of automotive advertising agencies, auto dealers and automotive advertising technology vendors.
Philip explained the recent accelerated pace by automotive advertising agencies to find customers on the World Wide Web,
“The shrinking economy may have warranted the reduction in the number of brick and mortar auto dealership facilities needed to service current sales, however, no business can survive if they only market themselves to today car buyers. Branding messages have always been integrated into conventional advertising to build top of the mind awareness for auto dealers who recognize the need to get on the short list for tomorrow’s car buyers as well as today’s. The problem is that automotive advertising agencies are working with reduced automotive advertising budgets to stay within line item expense guidelines set by their auto dealer clients who can barely cover payroll so conventional media messages must be limited to calls to action to buy today. The solution for both today and tomorrow can be found on the Internet with the use of cost effective Search Engine Optimization plans, monitored Search Engine Marketing campaigns with managed R.O.I. guidelines and the integration of leveraged online automotive advertising platforms like http://EveryCarListed.Com.
“In addition to the extended online footprint offered by inventory based websites like Every Car Listed
, automotive advertising agencies
are turning to new automotive advertising technologies and applications that improve the conversion of existing online traffic to produce leads in sales and/or service when automotive advertising budgets don’t leave them any alternative. For example, online customer interaction platforms like Argistics
with their AutoTransaXion application that provides a two way video dialogue allowing online shoppers to negotiate and even purchase a vehicle online are able to fill in for the missing auto dealership facilities. Similarly, applications like SiSTeR Technologies
Video CarLot enhance online presentations to replicate those in the real world by converting still pictures into professionally produced videos placed on the auto dealer’s website as well as on the search engines through their dedicated API with You Tube to facilitate shopping on the WWW vs. at a neighborhood auto dealership.”
“Another impact that the reduction in real world facilities has had on the auto industry is in the servicing of vehicles and the customer loyalty and retention that is tied to it. The inconvenience for customers that have lost their neighborhood auto dealer presents an opportunity for the surviving auto dealers who are fighting to pick up the closed dealership’s service and parts business. Fixed Operations can represent income equal to 85% plus of an auto dealer’s operational expenses. More importantly, as these new service customers mature into needing a new vehicle the profits in the resulting sales are the key to survival in a changing auto industry. Automotive advertising agencies are sensitive to this new audience of potential conquest customers and the best place for auto dealers to find them, or more correctly - to help them find the auto dealer - is to advertise on the Internet.”
AdAgencyOnline.Net has scheduled several new blog talk radio shows in September featuring previous guests including Clayton Stanfield from eBay Motors who will appear on Friday, September 25th 2009 between 12:00 Noon EST and 12:30 PM EST.
Other shows interviewing automotive advertising insiders that have appeared on Automotive Advertising Experts in previous months are expected to include Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk and Tomer Alpert from SiSTeR Technologies
. Past guests included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com
, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com
, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist
, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com
The list is about to get longer according to Philip Zelinger,
“The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies
are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising
vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C. or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###