AdAgencyOnline.Net is a free automotive advertising resource networking portal that is supported by Ad Agency Online, L.L.C., (AAOL), and their network of independent automotive advertising agencies, production partners and select auto industry vendors.
The online communication / distribution system developed by Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net, have expanded the network with the addition of a specialized auto industry focused marketing group, “Market Acceleration Partners”, (M.A.P.).
The partners of M.A.P., Joe Grieshop, Rick White and Philip Zelinger, will be on air on Friday, March 6th 2009 from 12:00 Noon EST to 12:30 PM EST on the blog talk radio show “Automotive Advertising Experts” featured on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time.
Rick White is a 35 year veteran of the auto industry and a former senior manager with Reynolds & Reynolds. Joe Grieshop is the President of an auto industry management/marketing resource firm, CMOForce, LLC, and a former Vice-President of Marketing for Reynolds & Reynolds. The group of seasoned professionals has combined their experience and resources to assist auto industry vendors and developing technologies/applications to provide efficiencies to selling processes in both the real and the virtual world to support a struggling auto industry.
Philip explained the business model developed by this new affiliated office of AAOL,
“M.A.P. was formed to leverage our established distribution channels, industry relationships and resources from existing vendors to benefit our shared clients. The added experience and management support offered by M.A.P. will be applied to the current clients of AAOL as well as those of Joe Grieshop through CMOForce, LLC. The shared wisdoms offered by M.A.P. are universal solutions that lit up the switchboards with potential new vendor clients when we first announced the alliance on WAAOL.”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.
He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising
industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio
station – WAAOL, All Automotive Advertising News All The Time
. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry.
Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics
- AutoTransaXion, SiSTeR Technologies
- Video CarLot, EveryCarListed.Com
Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.
There have been several new alliances with AAOL that have been announced on WAAOL that have attracted the attention of a struggling auto industry.
One of the more noteworthy is a relationship with “New Wave Automotive LLC, (NWA).” NWA is a newly formed company with a mission to acquire automotive related real estate and franchise operations at deep discounts in today’s fractured and depressed marketplace. Most acquisitions will be on an equity basis with leveraging kept to a minimum.
The company seeks to diversify its portfolio by acquiring various automotive franchises to include Toyota, Honda, Lexus, BMW, Chrysler-Jeep-Dodge, Ford, Hyundai, Kia, or others, realizing acquisition costs will vary according to their current market valuations. In addition to the major automobile lines, NWA will be targeting Harley-Davidson Motorcycle dealerships which also have favorable ownership benefits.
In addition, the real estate properties that NWA acquires will be held separately from the automotive operations. Once again, and for the near term, real estate can be purchased at deep discounts. If the acquired real estate cannot be utilized at an automotive dealership in a profitable manner, then alternate uses will be considered, such as hotels, restaurants, or other land development opportunities.
As a result of the NWA strategy and current conditions, in most cases, operating costs, rent, interest expense, and other costs can all be lowered significantly so that the dealerships can operate at a modest profit until conditions improve. Furthermore, it is anticipated as the economy improves real estate values will increase dramatically from the current low values. The real estate opportunities are a significant part of this venture.
Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc. NWA is currently in preliminary discussions with Colliers, Abood, Wood-Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offer best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs.
In addition to the experienced dealer operators and financial resources provided by NWA a key differentiator will be their ability to integrate proven conventional business practices and selling processes with newly developing technologies and Internet based applications provided by AAOL. The Internet has matured into a consumer-facing marketing platform that provides efficiencies which they are uniquely positioned to take advantage of. Similarly, dealership operations and internal selling processes in both vehicle sales and fixed operations have been enhanced by improved DMS, CRM and related integrated vendor applications which have been proven to maximize the R.O.I. on dealerships that incorporate them into their daily operations.
Specifically, NWA has direct relationships with a number of proven vendors through AAOL that provide full-spectrum enhanced selling and marketing applications including, but not limited to;
· SiSTeR Technologies-Video CarLot: An automated video production vSEO application
· Y.P.Autos - EveryCarListed.Com: An inventory based website
· DealMaker.Com: A multi-variant real time bidding platform and inventory website
· Argistics – AutoTransaxion: A “video” chat application with an integrated CRM / Desking interface tied to the DMS in one screen with pushed video and forms
· NeoSynergy: Best Deals/Buy Direct: Online classified ads through AOL
· Gumiyo: Text message Mobile Channel to convert website data to a cell phone
· Kihon Media: A 3rd party online magazine tied to a dealer’s DMS for customer contacts
· Laser Stream Video: A custom spokes model video application for websites
· CarFolks.Com: A social networking communication tool for reputation management
· LeadConverter: A chat program available as staffed solution or dealer application
· Ai Dealer: An online transaction desking system. The “ultimate” conversion tool!
· CityTwist: A “self Serve” email marketing application and data base for local markets
· Bulldog Marketing Technologies – Consumer Cleanse: A matrix driven data base marketing system with specialty filters and inventory based follow-up
Another resource that New Wave Automotive, LLC will provide clients is their social networking / blogging forums and other “real world” venues. Conventional advertising will certainly be an integral component of their comprehensive marketing plan, however, the exposure provided by consumer generated content sites and Internet based communications with online consumers is a leveraged resource that they are uniquely positioned to benefit from. AAOL has established relationships with several nationally recognized authorities in this developing online resource which will provide added value to NWA’s ongoing retail operations.
For more information on M.A.P., N.W.A., C.A.R.S., AAOL or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at firstname.lastname@example.org, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##