Ad Agency Online, L.L.C., (AAOL), is a national network of independent automotive advertising agencies, production partners and select auto industry vendors.
The affiliated offices are linked by an online communication / distribution system to leverage their shared resources. Philip Zelinger, the President of AAOL and host of their automotive advertising resource / networking portal – AdAgencyOnline.Net
– recently confirmed their affiliation with a new auto industry focused marketing group, “Market Acceleration Partners”, (M.A.P.).
The official announcement of the joint venture between AAOL and M.A.P. was released during an interview with the principals – Joe Grieshop, Rick White and Philip Zelinger - on the blog talk radio show “Automotive Advertising Experts” featured on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time.
Philip Zelinger introduced Rick White, a 35 year veteran of the auto industry and a former senior manager with Reynolds & Reynolds, and Joe Grieshop, the President of CMOForce, LLC and former Vice-President of Marketing for Reynolds & Reynolds. The trio has joined forces to assist a struggling auto industry with a special focus on helping auto industry vendors that are developing technologies and applications designed to provide efficiencies to selling processes in both the real and the virtual world.
Ken Schwartz, the President of CityTwist and self proclaimed satisfied client of AAOL, called in to congratulate Philip, Rick and Joe in the formation of M.A.P
. CityTwist is a DIY online email service with customized direct marketing programs that can target their opt in data base of almost 250 million customers. Ken proclaimed his confidence in M.A.P.’s business model discussed on the show. M.A.P. will leverage their established distribution channels, industry relationships and resources from existing vendor clients to benefit their auto dealer clients and potential new vendor clients. The added experience and management support offered by M.A.P. will be applied to the current clients of AAOL – including CityTwist – as well as those of Joe Grieshop through CMOForce, LLC.
Another caller to the show, Greg Skillett from Trade-In Relief by IPP, posed some direct questions to M.A.P.
Trade-In Relief is an application that offers an insured solution to consumers that will pay them up to $5,000 to help absorb any negative equity they may incur on their new or pre-owned vehicle should they need to trade it in before their loan has matured. The group offered a variety of suggestions to accelerate bringing Trade-In Relief to market which Greg appreciated and promised to implement. The shared wisdoms offered by M.A.P. are universal solutions that “lit up the switchboards with potential new vendor clients,” according to Philip Zelinger who was hosting the show.
AdAgencyOnline.Net’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”
These blog talk radio shows provide insights from auto industry insiders which have proven to be a key differentiator between AdAgencyOnline.Net and other auto industry social networking sites. The portal provides ways to maximize the R.O.I. for the auto dealer and vendor clients of Ad Agency Online, L.L.C. as well as site visitors who turn to the portal to learn from auto industry experts who discuss best practices.
There have been several new alliances with AAOL that have been announced following the 2009 NADA Convention in New Orleans.
One of the more noteworthy is a relationship with “New Wave Automotive LLC, (NWA).” NWA is a newly formed company with a mission to acquire automotive related real estate and franchise operations at deep discounts in today’s fractured and depressed marketplace. Most acquisitions will be on an equity basis with leveraging kept to a minimum.
The company seeks to diversify its portfolio by acquiring various automotive franchises to include Toyota, Honda, Lexus, BMW, Chrysler-Jeep-Dodge, Ford, Hyundai, Kia, or others, realizing acquisition costs will vary according to their current market valuations.
In addition to the major automobile lines, NWA will be targeting Harley-Davidson Motorcycle dealerships which also have favorable ownership benefits.
In addition, the real estate properties that NWA acquires will be held separately from the automotive operations.
Once again, and for the near term, real estate can be purchased at deep discounts. If the acquired real estate cannot be utilized at an automotive dealership in a profitable manner, then alternate uses will be considered, such as hotels, restaurants, or other land development opportunities.
As a result of the NWA strategy and current conditions, in most cases, operating costs, rent, interest expense, and other costs can all be lowered significantly so that the dealerships can operate at a modest profit until conditions improve.
Furthermore, it is anticipated as the economy improves real estate values will increase dramatically from the current low values. The real estate opportunities are a significant part of this venture.
Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc.
NWA is currently in preliminary discussions with Colliers, Abood, Wood-Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offer best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs.
In addition to the experienced dealer operators and financial resources provided by NWA a key differentiator will be their ability to integrate proven conventional business practices and selling processes with newly developing technologies and Internet based applications provided by AAOL.
The Internet has matured into a consumer-facing marketing platform that provides efficiencies which they are uniquely positioned to take advantage of. Similarly, dealership operations and internal selling processes in both vehicle sales and fixed operations have been enhanced by improved DMS, CRM and related integrated vendor applications which have been proven to maximize the R.O.I. on dealerships that incorporate them into their daily operations.
Specifically, NWA has direct relationships with a number of proven vendors through AAOL that provide full-spectrum enhanced selling and marketing applications including, but not limited to;
· SiSTeR Technologies-Video CarLot: An automated video production vSEO application
· Y.P.Autos - EveryCarListed.Com: An inventory based website
· DealMaker.Com: A multi-variant real time bidding platform and inventory website
· Argistics – AutoTransaxion: A “video” chat application with an integrated CRM / Desking interface tied to the DMS in one screen with pushed video and forms
· NeoSynergy: Best Deals/Buy Direct: Online classified ads through AOL
· Gumiyo: Text message Mobile Channel to convert website data to a cell phone
· Kihon Media: A 3rd party online magazine tied to a dealer’s DMS for customer contacts
· Laser Stream Video: A custom spokes model video application for websites
· CarFolks.Com: A social networking communication tool for reputation management
· LeadConverter: A chat program available as staffed solution or dealer application
· Ai Dealer: An online transaction desking system. The “ultimate” conversion tool!
· CityTwist: A “self Serve” email marketing application and data base for local markets
· Bulldog Marketing Technologies – Consumer Clense: A matrix driven data base marketing system with specialty filters and inventory based follow-up
· vAuto: Inventory/marketing application with vehicle appraisal and inventory evaluations
Another resource that New Wave Automotive, LLC will provide is their planned involvement in social networking and blogging forums and other “real world” venues focused on this newly developing marketing phenomenon provided by AAOL.
Conventional advertising will certainly be an integral component of their comprehensive marketing plan, however, the exposure provided by consumer generated content sites and Internet based communications with online consumers is a leveraged resource that they are uniquely positioned to benefit from. AAOL has established relationships with several nationally recognized authorities in this developing online resource which will provide added value to NWA’s ongoing retail operations.
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco.
In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.
AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I.
The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.
Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics
- AutoTransaXion, SiSTeR Technologies
- Video CarLot, EveryCarListed.Com, DealMaker.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.
For more information on Market Acceleration Partners or New Wave Automotive, L.L.C. auto dealers and automotive advertising agencies may contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. and/or M.A.P. can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###