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Ad Agency Online, L.L.C. Addresses Bailout Impact On Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising networking portal – AdAgencyOnline.Net - will be addressing the growing concern expressed by automotive advertising agencies regarding the pending bailout and/or bankruptcy of the “Big Three” automobile manufacturers. Mr. Zelinger has announced that the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – has scheduled an open business meeting during the popular show “Lunch With Phil Discussing Automotive Advertising.” The show will air on Monday, December 15th 2008 in a special early morning time slot, 6:00 AM EST to 6:30 AM EST, to discuss the shrinking auto industry and its impact on automotive advertising agencies and their production partners.

Mr. Zelinger summarized his position in a forum that was posted on an auto industry social networking site that he supports, www.automotivedigitalmarketing.com, (ADM). “Everyone has an opinion on the impact on the auto industry from the bailout, bankruptcy or both and they often disagree based on their personal stake in the game. I have friends and clients in all three arenas including retail auto dealers and their automotive advertising agencies and vendors, automobile dealer associations in both advertising and minority based groups and O.E.M's both domestic and import. The problem is that the media has primarily focused on one - the "Big Three" domestic O.E.M's - and I think that automotive advertising agencies and auto dealers share my concern that our elected officials are missing the whole story as a result of the media's coverage of the "sizzle" of the story as it relates to lost jobs in Detroit with only a "trickle down" reference to the auto dealers and related media; not to mention the automotive advertising agencies. I decided to address the inter-dependence that exists in the automotive advertising world with my agency/vendor partners and dealer clients because they are in three related "silos" of the same auto industry and the phrase "united we stand divided we fall" applies to today's troubled auto industry.”

Automotive advertising currently consists of three Tiers with inter-dependent areas of responsibilities. Tier I advertising assumes and relies on a communal need to leverage resources to develop a national “branding message” to promote a common product to a shared and targeted audience in a strategic partnership to divide profits based on a fair and equitable division of contributed assets of product, people, services and/or capital.

Tier II advertising sources a communal effort on a regional basis to provide leveraged resources comprised of similar elements that is dependent on Tier I success in maintaining market share to generate sufficient volume in unit sales and profits to support the Tier II efforts."

Tier III has a history of maintaining a more independent structure focused on individual dealership investments to maintain their own areas of responsibility with limited support from Tier I and Tier II funds in the form of co-op subsidies or similar “push-pull” monetization programs, yet they are still directly impacted by Tier I and Tier II efforts.”

“Given the recent failure of Tier I and Tier II advertising resources to develop sufficient market share and sales volume to support Tier III efforts on many levels the logical solution to preserve the previous “leveraged” resources that are necessary to maintain a profitable market share must be sourced from Tier III. Together we stand – divided we fall and expecting "big brother" to "buy" the answer with a bailout, bankruptcy or both will not generate sales which is the only sustainable infusion of capital that will work for the long term survival of the auto industry as we know it.”

“In addition, accepted expectations of reduced sales volume have dictated cuts in dealership staff and resources that are being supplemented by improved processes supported by technology and applications, however, due to the limited experience and skill sets of an automobile dealership’s remaining staff in regards to marketing and advertising it is unrealistic to expect them to maintain sufficient sales, service and facility maintenance in both the real and the virtual world as well as to take on the specialized areas of responsibility associated with marketing and advertising. Outsourcing to a modern day automotive advertising agency with an expanded area of responsibility focused on enhanced selling processes through the use of digital marketing on the internet coupled with integrated applications in both the brick and mortar auto dealership and the newly developing virtual showrooms on the World Wide Web is not only the future of the automotive advertising industry, it is the future of all of the related components from the auto dealers to the vendors and even to the O.E.M.s. I formed my opinion from my experience as a former automobile salesperson, General manager, Dealer Principal, Automotive Advertising Agency, Author and consultant to all of the above plus several domestic and import O.E.M's. I therefore urge my affiliated agency partners to involve themselves in all aspects of dealer operations or they will suffer the same consequences as the O.E.M.’s and the auto dealers that they serve – insolvency followed by bankruptcy with no bailout plan in place!”

AdAgencyOnline.Net has attracted an audience of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal hosted by Ad Agency Online, L.L.C. is supported by a national network of independent affiliated automotive advertising agencies linked by the online operating system developed by Philip Zelinger in December of 2001 in anticipation of the shift to the Internet as an online communication / distribution system for his agency partners and auto dealer/vendor clients.

As Mr. Zelinger will address in Monday’s blog talk radio show, the auto industry is reacting to the shrinking economy by reducing production and advertising costs on all levels including reductions in staff and automotive advertising budgets. Most automotive advertising experts support Mr. Zelinger’s concern that the current bailout plans do not directly address the issues being faced by auto dealers and automotive advertising agencies. The solution provided by Ad Agency Online, L.L.C. and the supporters of AdAgencyOnline.Net is to leverage technology and internet resources and to manage and monitor all automotive advertising to maximize R.O.I. for their auto dealer clients.

To help in their efforts to find new solutions to common problems new Internet based automotive advertising vendors are being reviewed and recommended by the online networking community that leverage their resources through AdAgencyOnline.Net. Philip Zelinger hosts several blog talk radio shows on WAAOL in addition to the “Lunch With Phil Discussing Automotive Advertising,” presented as an open business meeting with his affiliated offices and site visitors to WAAOL at, http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” is another popular show on WAAOL hosted by Ralph Paglia, the National Director of Digital Marketing for ADP. AdAgencyOnline.Net’s most popular program, “Automotive Advertising Experts,” runs every Friday in the same 12:00 noon EST to 12:30 PM as the other blog talk radio programs with auto industry insiders invited to share best practices with the audience in a live call-in format.

AdAgencyOnline.Net features a diverse group of “preferred automotive advertising vendors” on the portal and Ad Agency Online, L.L.C. is representing a growing number of them to help them market their products and services. Featured vendors provide a variety of services such as DMS and CRM tools from ADP and BZ Results, conversion tools like chat programs from LeadConverter and real time customer interaction tools from Argistics offering a 2 way video platform –AutoTransaXion – that link a dealer’s website to his DMS and CRM.

Other vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer's current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy - an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

Previous interviews conducted on AdAgencyOnline.Net included Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

These nationally respected automotive advertising vendors reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers at a time when shrinking bottom lines leave little choice and bailout plans provide little assurance. Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are being advised to visit AdAgencyOnline.Net to listen and learn from the auto industry experts featured on WAAOL to help navigate through today’s troubled economy. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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