Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected

 

Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the age of ZMOT and customers visiting, on average, 18 different automotive sites to complete their research, is accurate sourcing even possible?

One thought I had was to load an iPad with the logos of every advertising source that we used and asking the customer to choose the top 3 most influential sources.  This is a variation of the logo sheet we used in the past.  what are you doing to capture this valuable information?

 

Please share your best practices for getting accurate sourcing when a customer visits your showroom. 

Views: 70

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Robert Stoesser on May 20, 2012 at 7:30am

Mike - Your idea has been built and tested in major metro Boston stores.  The results are stunning.  Dealers can now make data-driven advertising decisions based on what their customers tell them.  Built and run by an independent marketing analytics / tech company here in Boston.  Please call / write (I'll reach out to you this week) and we can discuss further.  Rob Stoesser 617-417-4496 cell.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service