Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

Loading... Be Patient!

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected


Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the age of ZMOT and customers visiting, on average, 18 different automotive sites to complete their research, is accurate sourcing even possible?

One thought I had was to load an iPad with the logos of every advertising source that we used and asking the customer to choose the top 3 most influential sources.  This is a variation of the logo sheet we used in the past.  what are you doing to capture this valuable information?


Please share your best practices for getting accurate sourcing when a customer visits your showroom. 

Views: 109


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Robert Stoesser on May 20, 2012 at 7:30am

Mike - Your idea has been built and tested in major metro Boston stores.  The results are stunning.  Dealers can now make data-driven advertising decisions based on what their customers tell them.  Built and run by an independent marketing analytics / tech company here in Boston.  Please call / write (I'll reach out to you this week) and we can discuss further.  Rob Stoesser 617-417-4496 cell.

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service