Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

‘AAA Inspected’ Expands Consumer and Dealership Access to Quality Used Vehicles through New AAA Club Alliance and SureSale Partnership

March 9, 2020 - Auto dealers now have access to a program that enables them to brand used vehicle inventory as ‘AAA Inspected.’  The program is the result of a partnership between SureSale and AAA Club Alliance, the third largest AAA auto club in the national AAA federation.  The program is scheduled to launch initially in Kansas and Oklahoma.

‘AAA Inspected’ is powered by SureSale, which offers a comprehensive platform to guarantee used vehicle quality across 30 different makes and hundreds of models.  ‘AAA Inspected’ vehicles have passed an extensive background check and come with a clean title, a 150+ point vehicle inspection, a 5-month, 5,000-mile limited warranty, and include a 5-day exchange guarantee.  

According to Keith McIntyre, Director of Auto Buying and Sales at AAA Club Alliance, the affordability crisis for new vehicles is driving a market shift towards quality used vehicles.   As new car costs have risen, consumers have shifted their attention to quality used vehicles and driven the growth of original equipment manufacturer CPO vehicles, which are now experiencing their tenth consecutive year of record growth.  

“‘AAA Inspected’ increases auto dealers’ opportunity to meet consumer demand for quality used vehicles with a turnkey program,” says McIntyre, “all while ensuring the rigorous quality of the vehicles for AAA members -- from extensive inspections, to VIN-specific history and comprehensive warranties.”

SureSale President Jeffrey Schwartz emphasized the importance of the AAA brand: “AAA is one of the most trusted and valued brands in the world.  The SureSale platform enables AAA Club Alliance to offer their members a rock-solid vehicle inspection program that lives up to the AAA brand, while increasing both the range and affordability of quality used vehicles their members have access to.” 

Contacts:   

Angela Jacobson
mWEBB Communications
Email: angela@mwebbcom.com 
Phone: 714-454-8776

Melanie Webber
mWEBB Communications
Email: melanie@mwebbcom.com
Phone: 949-307-1723

Views: 26

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service

google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0 google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0