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A Visual Guide to How Users Interact On Pinterest

How Pinterest is Used

Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what of a pull and fascination that takes over immediately after the first repin occurs would not be an exaggeration, for often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours. For businesses, this makes marketing a much easier process for they can be easily found and their products discovered through pins, repins, and boards on Pinterest.

If you are a brand, understanding who uses the site is of importance when trying to target a particular audience. Having the ability to build a community that chooses you and your products based on your brand being what they are interested in, is invaluable and is what makes Pinterest an important tool for businesses.

This infographic provides some insight to how users interact on Pinterest and several reasons why your brand should be using it too.

How Pinterest is Used Infographic

[Infographic via: Wishpond]

Views: 197

Tags: Infographic, Pinterest, Social, Social Media

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Comment by Amanda Ryan on February 26, 2013 at 10:05am

Thanks Tom LaPointe! Tailoring Pinterest posts is important in reaching a targeted audience and the infographic does provide some great insights (as you mentioned) into who best to tailor too!

Comment by Amanda Ryan on February 26, 2013 at 10:03am

Very insightful George Nenni and I couldn't agree more! Pinterest is much more than just pinning pictures, and although that is fun to do, there is much SEO value in using it as a marketing tool. Thanks!

Comment by Amanda Ryan on February 26, 2013 at 10:02am

Very insightful George Nenni and I couldn't agree more! Pinterest is much more than just pinning pictures, and although that is fun to do, there is much SEO value in using it as a marketing tool. Thanks!

Comment by Amanda Ryan on February 26, 2013 at 9:59am

Hey there Fernando! LOL! Pinterest does certainly help in keeping items/products of interest organized and easy to find. Thanks for commenting!

Comment by Amanda Ryan on February 26, 2013 at 9:58am

Hey Tom Gorham! Thanks for the wonderful comment and am glad you liked the article/infographic. You're right, these statistics are sure to change as the users of social networks change and it is a really great marketing tool! Appreciate you taking the time to stop by :)

Comment by Amanda Ryan on February 26, 2013 at 9:56am

Hey Tom LaPointe! I agree, images have certainly taken over the internet, which makes Pinterest all the more popular. Not having to read is a plus for many and being able to find items of interest is certainly fun for users and helpful in building website traffic for businesses. Thanks so much for your comment!

Comment by Tom LaPointe / CarChat24 on February 25, 2013 at 8:37pm

I look at my PERSONAL fb usage - unless a post is from someone fairly close to me, the ones that get the most attention in my time-challenged couple of minutes a day are ones with photos - and therein lies much of the power of pinterest. you don't have to read! it has always been my philosophy that as much SEO presence on ALL top websites is a valuable key to organic (rather than contrived) and long-term top search positioning

Comment by Tom Gorham on February 25, 2013 at 5:01pm

Great infographic and I love your statement that, "often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours."  Photos are addicting.

I do think some of the statistics will change.  The fact that women dominate Pinterest will change as more men find it.  And the age group will change as slow-poke older people find it.  This is normal and happened on Facebook.  As these things occur, the characteristics of Pinterest will also change to accomodate them.  I think Pinterest is here to stay and is a great marketing tool.  Thank you!

Comment by fernando poniente on February 25, 2013 at 1:55pm

Nice and very true info, I find that Pinterest users are neat freaks, hahaha. everything ARE WELL ORGANIZED.

Comment by George Nenni on February 25, 2013 at 6:57am

Very true, since women dominate Pinterest usage, automotive posts tend to be around vehicle accessories, many specific to having children in the vehicle (custom child seat covers, juice holders, accessory pockets).  However, a ton of auto enthusiast posts and boards, so dealers should focus on their makes/models and post accordingly.  Vehicles with rich histories should post based on popular heritage models (i.e. Chrysler dealers should post old Mopar muscle cars to get repins, likes, new followers).  Use Pinterest Search to find out what is being posted, repinned and liked for more guidance.

Also, don't forget the SEO value from Pinterest, specifically around profile descriptions. Have seen examples of dealers getting Page 1 SERPs not only on dealer name, but on key local market strings.

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