Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the page, on Pinterest it is shifted from the top to bottom.

The study, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.

Here are some more interesting results from the study:

  • Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.
  • Faces attract attention. As with most social media sites, respondents looked at faces on Pinterest at more than objects.
  • Profile information isn’t always as noticeable as profile content. Profile image and information may dominate attention on Facebook, but on Pinterest fewer people noticed it than those who noticed content.
  • The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pages’ most-looked-at pins. On average, this info was looked at second, not first.
  • Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.
  • People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brand’s page improved their opinion about the brand and said they were more likely to purchase something from it.

 

What do you think? Do you have a Pinterest account for your dealership? If not, why? If yes, share your Pinterest link below and ActivEngage will follow your boards! =)

Views: 74

Tags: Pinterest, account, for, maximize, on, statistics, tips, to, ways, your

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing Professional Community

Comment by Ketty Colom on July 9, 2012 at 11:12am

Suggestions coming your way. 

Comment by Ken Beam on July 9, 2012 at 11:01am

Alright Ketty - If you or the ActivEngage Gang has any suggestions, fire `em at me directly at kenabeam@aol.com

Thanks,

Ken-

Comment by Ketty Colom on July 9, 2012 at 10:51am

Cool, we're following your boards now. =) 

Comment by Ken Beam on July 9, 2012 at 9:48am

Hey Ketty~ Very cool Thread here.................

Yeah we play Pinterest too!~ lol

http://pinterest.com/douglasvw/

http://pinterest.com/douglasinfiniti/

Ken-

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service