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I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle post. It's a reminder of things that you should know, but just in case, we better go over them one more time.
Regardless of which of the 4,739 blogs posts you read about the trends in social media for 2014, there was likely a mention of the three things below. I don't like to post poorly designed infographics even if the content is great just as I don't like to post well-designed infographics if the content is poor, but this one was simple enough to allow it to pass muster.
One last caveat before getting to the data - this is about social by name, but the reality is that these three little tidbits affect social media marketing, search engine optimization, and content marketing equally. To say that it's all about social would not be correct.
With that out of the way (and thank you for listening to my disclaimers) let's discuss the three important and universally-accepted trends for 2014 that you should keep in mind when following through with your marketing strategy:
The infographic below comes from Boot Camp Digital via Automotive Social Media and highlights some of the stats behind these three trends. Again, I do not endorse the design of the graphic. Infographics should be clean, stunning, or both, and this is neither. Still, the data is good.