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"A recession is a terrible thing to waste so make the most of it", is what I say. No one in their right mind would ask for this severe of an economic contraction as they prove so painful and inflict so much financial damage (as already has been proven). While no one would ever wish this, even on his best competitor, the reality is there are many benefits and opportunities created by them:
1) Competitors so involved in the problems they can't see a solution if it walked in and laid down.
2) Competitors try to advance by retreating- (brilliant logic).
3) The playing field is evened out so "deep pockets" down the street can no longer afford to just out spend you.
4) Lowest price sellers that depended on volume won't make it because they don't know how to hold gross necessary to make up for the loss in volume.
5) Anyone that hasn't been working on the basics of real salesmanship, genuine customer satisfaction (not the kind you buy) and training and motivation of staff will not make it through two quarters without blowing through their entire sales and management team.

That is why I say, "a recession is a terrible thing to waste" as it creates many opportunities. As I am sure all of you have experienced in your own life there is always something that comes out of even the most trying and difficult challenges in life. And there will be great things created out of this time for those that are able to adapt and make the adjustments necessary to the changing marketplace. And clearly this is a "game changer" with some people having to start over from scratch! Those that have good work ethic, endurance and can maintain the positive attitude of "make the most of it" will survive, come out stronger and seize market share.

Pass on the good news, "a recession is a terrible thing to waste- so make the most of it!" , just remember where you heard it first. I know one of my competitors, not the quality guy but the other one, will be using this as soon as he hears it. Oh well even that is good because it forces me to just keep creating and producing new products, services and solutions to separate myself from the pretenders.

Grant Cardone, Author of Sell to Survive and The Closer's Survival Guide

Views: 95

Tags: automotive, cardone, close, closing, deal, grant, gross, in, profit, recession, More…recessions, sales, selling, the, training


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Comment by Grant Cardone on April 8, 2009 at 8:56am
Thank you Pat.
Comment by Pat DeFilippo on April 8, 2009 at 8:39am
Gotta love your positive attitude Grant, keep spreading the word!!
Comment by Grant Cardone on April 7, 2009 at 6:48pm
The attitudes of Americans will have to improve before their economy ever does. For those that are incapable of finding the positives in the market they will continue to have the conditions caused by bad economies while other improve their economies regardless of the overall economy. grant cardone
Comment by Ralph Paglia on April 7, 2009 at 6:43pm
I was in a Chevrolet dealership last Friday that is actually making money... When I asked the GM what he was doing different from other Chevy dealers, his response was "we decided not to participate in the recession...". As cutesy as this may seem, his attitude was about offering customers more than what they will get from other dealers, including a positive attitude. They have maintained their gross PVR and that has been key to their sustained profitability. And, they know that gross comes from creating a strong desire amongst people in their market to do business with them... And, they simply got a great attitude, the whole store. It was a real eye opener for me. Seeing the impact of leadership in the midst of this recession stands out more than during the good times.
Comment by Grant Cardone on April 7, 2009 at 3:28pm
thanks man!

Comment by Nicholas W. Olsen on April 7, 2009 at 2:22pm
great viewpoint Grant! love reading your posts....

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