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The truth is, I think, that www.AutoCon2012.com advertising is out of control.  Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education.  And I think the line-up is very, very good, and better than any other conference this year.  And I think you should go!!

Yes, it's hard to support the www.AutoCON2012.com conference with a straight face because of all the SPAM rules being broken here and on Facebook about it.  If you want to teach dealers about online advertising, don't you need to lead first by example?  Would we tell a dealer that SPAMming is ever the right thing to do?  I hope not.

If you're on Facebook in automotive social circles, you've had a hard time not seeing promotions for www.AutoCON2012.com.  I'm sorry, I meant OVER-promotions:  I've counted up to 58 in one day across the FB groups I'm part of--and which many are also part of, and across several.  It's just the way it is with those groups, many are part of mutliples, and that's thousands of irritants that the conference may well never get over.  SPAM is a dumb mistake, even with good content--because content shared past the author's release is the real pot of gold in social media, but to do that you've got to avoid being so bright in your own promotions that you fade out your point.  And then can't follow the rainbow to the gold.

Well, if you can forgive that transgression (and I think you should), there is great content AT the www.AutoCON2012.com conference that you will need.  Really, I'll forgive much of that SPAMming in order to avoid the same-old same-old at other conferences.  So, attend.

While you are there, though, perhaps you can stop and ask the folks teaching social media at the conference whether this Social SPAMming was the right approach?  And should dealers do it, too?

And then judge that person's service and their session by the answer they give.  Because the truth is easy:  The SPAMing was obviously a dumb idea and set a bad precedent.

Thankfully, the www.AutoCON2012.com conference is still the most valuable conference this year.  Just dim the SPAM and look for the rainbow!  The gold is there.  ATTEND!

P.S. These opinions are mine, not co-opted or paid for, and not associated with anyone else but lil' ol' me.

by Keith Shetterly, Copyright 2012
All Rights Reserved  www.keithshetterly.com
keithshetterly@gmail.com

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Comment by Keith Shetterly on August 15, 2012 at 6:53am

Actually, Ralph, it wasn't just YOU.  I was pretty clear that it was you and Brian.  And I like your solution better.  FYI, Brian was doing it long before AutoCON, you are correct.  Thanks!

Comment by Ralph Paglia on August 15, 2012 at 6:40am

The issues around Facebook Groups (make no mistake, the root cause of Keith's complaint is specifically my use of Facebook Groups) have been a concern, or at least I have had an awareness of since early 2010.  Me and my new company, Automotive Media Partners, LLC have created and manage a significant percentage of the auto industry targeted Groups on Facebook. Although I have been aware of the problems associated with people who work with all brands, being members of the Ford, Chevy, Toyota, Honda, Mazda, Hyundai, Marketing, Social Media, Search Advertising, etc. Groups on Facebook, every time I begin working on eliminating overlapping memberships, it all uses so much time, I walk away before making a big dent in the problem.

Reading Keith's blog post, and the subsequent comments has made me a lot more aware of the problem's impact.  Heck, the fairly new AutoCon 2012 Facebook page went from zero to over 5,000 Fans in less than 90 days... Facebook shows it has a weekly reach of over 250,000 FB users.  That alone tells me a lot.  Specifically, that Facebook marketing, despite Keith's lament has been highly effective at creating awareness of a new industry event in a very short period of time, and economically.  However, the frequency multiplier created by about 250 key thought leaders and social media active dealership managers, combined with an admittedly over-the-top frequency of posts pushed the FB Group powered email notices beyond the point of positive impact... into the nuisance category.  So, with that said, I will take a different approach than what is stated in Brian's comment, attacking the "root cause" of the problem, which is same FB user membership in too many redundant FB Groups that are receiving essentially the same content from those very same members... Keith included.  

One aspect is for certain... The problem was there long before AutoCon was being promoted by so many people... THANK YOU to all that have assisted! And, this may be one of the first in a series of very practical and effective lessons learned for me and many others thanks to the birth of AutoCon. 

Comment by Keith Shetterly on August 15, 2012 at 3:29am

I don't think FB groups are "all or nothing".  I just think it's not broad syndication--for those on the groups, it's a chance to see good content and then share it on with others.

Comment by Brian Pasch on August 14, 2012 at 10:00pm

Keith

I have thought about your comments about Facebook Groups and I think that I will no longer be using the group feature to post content because I would never want to be considered a social media spammer.  Time to remove my group memberships. 

My thoughts will be to post on my personal Facebook page and PCG's Facebook page and if anyone cares to follow my posts or insights they will have to come and join that page.  The overlap is much too great as you have documented, and the downside is far worse than the upside.

So, I think for me that I should not syndicate content on Facebook Groups and hope that people will come to the source, like ADM, DealerElite, DealerRefresh, etc. to read my articles.

I really appreciate the feedback and I continue to learn as we all must do to stay relevant. 

Comment by Nancy Simmons on August 14, 2012 at 8:42pm

You know my address Tom... Nancy Simmons, 143 Carbucks Lane, No Pitch Zone, USA

Comment by Tom Gorham on August 14, 2012 at 4:42pm

Great conversation.  And Nancy Simmons, thanks for plug. (Psst, the check is in the mail.)

Comment by Adam Thrasher on August 14, 2012 at 3:29pm

I'm extremely pleased with the job Paul and his team have done for us to date.  I would recommend them to anyone. They are actually working on our new website as we speak.

Comment by Keith Shetterly on August 14, 2012 at 3:08pm

Well, I'd recommend PCG for that if you weren't already working with someone else.  One thing I'll say about the AutoCon2012 marketing, PCG, etc. did a VERY good job on those video aspects; I'd want them doing mine, if I currently had any need for it.

Comment by Adam Thrasher on August 14, 2012 at 3:06pm

Keith, Paul Potratz and his team at Potratz are doing all of our SEM, Retargeting and Video Pre-Roll.

Comment by Keith Shetterly on August 14, 2012 at 3:03pm

Adam:  For the record, is PCG doing all that retargeting and video pre-roll for you?

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