Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

A Lesson in Successful Marketing from Rytec High Performance Doors

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?

If there’s one company that excels in this area of marketing, it’s Rytec High Performance Doors. But how?



Rytec doors logo

While at first glance, a high-performance door might strike you as a product without much variation, where one door is as good as the next, no matter the industry. With a wide range of quality products, Rytec has proven just how much more a door can be, and have created a specificity in their marketing that addresses the diverse needs of their growing customer base.

Their customers in the auto dealership industry, for instance, recognize the benefits of a door that makes a great first impression and contains a “wow” factor. A responsive automatic door that opens and closes quickly creates the image of professionalism and tech-forwardness that dealerships want to convey. Not to mention that the speed of the door allows cars to move fluidly between areas while keeping employees and customers in a comfortable environment. In this example, Watkins thoughtfully leverages an auto dealership customer to provide testimony of Rytec’s value to prospective dealerships.

Watkins shifts this angle for residential high-rise buildings where residents park their vehicles. Security is their priority. In this market he emphasizes the strength and safety of the doors. Watkins also understands how owners of large buildings have numerous tenants with busy schedules. They’re not happy if they must wait in a line to enter or exit their building. In this example, a customer’s building facility management highlights the safety, security, aesthetic, and speed of Rytec doors.

While these first examples might make Rytec doors seem like a simple commercial-use door company, their market segments extend into industries like restaurants, offering doors that look great, function smoothly, are easy to maintain and provide customers with ample natural light. In this example, Watkins features a hip pizza restaurant customer talking about how Rytec doors enhance their atmosphere.

Take a moment to look at your customers. See how they use your product or service. Ideally, they demonstrate your value proposition in a video your prospects can easily understand and identify with. Media272’s WinWinVideo program provides your customer with three free videos in exchange for your video testimonial. The three free videos quickly convert busy customers into eager participants. These videos are shot on location, through Media272’s national network of videographers.

If you’d like to learn more, please follow this link, or call 800.272.7222 and mention this article.

Views: 16

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

2. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service