Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using price positioning and email executed on it and then when the business wasn’t prepared to deliver, HE’S apologizing to HIS customers for it?” A nobal gesture.
This is amazing these businesses that work with Groupon have virtually no margin in what they sell through that channel, they are told what they need to price or discount their services at to work with Groupon and all the while making the customer more and more loyal to Groupon, Yes Groupon looks at the customers at their customers not the businesses customers…
How did Groupon get their customers?
Do they have a product to sell?
NO they got those customers on the backs of the business they convinced to deeply discount their product to get Groupon the loyalty they have at the businesses cost not Groupon in fact Groupon got paid to do it.
HMMM who does that sound like in the Retail Auto Industry?
Wake up dealers take charge of your own marketing or you’re going to end up like these small business sheep that follow Groupon to the slaughter.
Think about it...
Larry Bruce @pcmguy