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9th Digital Dealer Conference - Get The Most From The Experience

Recently some of my clients have been asking me for help in selecting courses at the 9th Digital Dealer Conference and Exposition. I know that there are members of this community that will be attending for the first time, so I thought I would give some general advice on how to leverage the experience.

1. Download the complete 9th Digital Dealer Conference Agenda as a PDF. Download Agenda

2. Print out the agenda today and highlight the classes you want to attend. You can also use tools to highlight the PDF and keep an electronic copy. Bring this marked up schedule to DD9.

3. When in doubt about what will be covered in a session or what prior knowledge you need to understand the curriculum, email the speaker. Most are members of ADM or other online communities and they will be glad to answer your specific questions. The DD9 website has speaker information that can help you track them down as well.

4. Create an agenda and stick to it. Don't let the buzz of the exhbit hall distract you from your sessions. It is very easy to lose track of time. Set alarms on your phone or iPhone as reminders 5 minutes before each session starts. There is plenty of time to shop and chat in the exhibitor halls so you'll be able to accomplish all your shopping and research.

5. Bring a notebook, iPad, portfolio to take notes. Write 5 concise action items for each session you attend before you leave the room. Discipline yourself to summarize what were the best points from the speaker or work-group session. (Don't lose your notes!)

6. If you are using a laptop or iPad to take notes, email them to yourself after each session with your 5 action points. This will also serve as email reminders when you get back.

7. When you get back to the office and your work is piled up, make sure you take time to print out the five action points from each session hang them in your cube, place them on your To Do list, whatever works for you to put best practices in action. You need to take responsibility for your own actions and investment of time out of the dealership.

8. This is IMPORTANT. Summarize all the five action items from each session in ONE Word document and send it to your dealership executive team. This will show them that you paid attention and that their investment was not in vain. Create a summary of how you think these action items can apply to your dealership.

Ask to call a meeting to review these ideas. This will reinforce that the knowledge you acquired at DD9 is important to share.

Getting time out of the dealership should be viewed as an INVESTMENT by dealers but it is often viewed as an EXPENSE. Turn the thinking around by proactively sharing your knowledge with the key people in your dealership within 7 DAYS of your return back to work.

I hope this helps you get the most out of a great event...with over a thousand people coming to DD9, it will be a rockin' place for networking, education, new technology and of course fun.

See you in Las Vegas next week. I'll be speaking on Wednesday at 3:30, if your dance card is open, I've love to have you attend.

Brian Pasch

Views: 94

Tags: 9th, dd9, dealer, digital


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Comment by Brian Pasch on October 8, 2010 at 2:46pm
@Joe Looks like a typo from the DealerRefresh post. I stand corrected and to make up for that I will bring a bottle of Mollydooker wine to Vegas for you to share with friends..just not at the breakfast.
Comment by Joe Webb on October 8, 2010 at 7:12am
Yes. I'll be there. (Sorry, I don't know where I got AMSA from - it must be from this Business Exchange article where it is called both AMSA and ASMA - )
Comment by Brian Pasch on October 8, 2010 at 7:01am
You mean the AWA Breakfast where we give out the Automotive Website Awards (AWA) recognizing the best website companies in design ,technology and search marketing categories. That's a great, but the AMSA I didn't recognize.

I will put you on my personal guest list. Can you make it at 8:00 am?
Comment by Joe Webb on October 8, 2010 at 6:30am
You wiseacre, Pasch! Just because you changed the name of your award, don't play coy with me. Here is your post promoting the breakfast -
Ring a bell?
Comment by Joe Webb on October 8, 2010 at 6:27am
@Brian - aren't you having some special event where you release all of your seo website "findings"?
Comment by Brian Pasch on October 8, 2010 at 4:34am
I'd send you tickets to the AMSA breakfast but since I'm not running that one nor have I ever heard of that acronym, I can't.
Comment by Joe Webb on October 7, 2010 at 8:58pm
Hey Brian... how about free tickets to the AMSA breakfast for all that post on this blog?
Comment by Brian Pasch on October 7, 2010 at 6:56pm
Wendell Joe Webb and Tim Jennings are also great for the specialties that they target. I have never heard Shaun but now that that you recommend him I will try to sit in this year.
Comment by Wendell Dossett on October 7, 2010 at 6:37pm
Hands down: Ralph, Joe, Brian, Tim, Shaun, Larry, Kevin - beware if they start to sing!
Comment by Brian Pasch on October 7, 2010 at 6:31pm
I received a few emails from people focused on Digital and Social Media Marketing strategies asking what I would recommend. This of course makes me stick out my neck, but I'm willing to share my opinions because this is what ADM is all about.

If someone is focused on expanding their insights on digital and social media marketing, and not running an internal BDC group, sales, or service department here are my picks:

Tuesday Classes
2:00 Session - Insider's Guide to Live Chat - Todd Smith - #104
3:00 Session - Facebook & ROI - Joe Orr - #110
4:00 Session - How Crossley Ford Became the #1 Dealer in Kansas City - #117

Wednesday Classes

10:00 Session - The Party's Over - Andrew DiFeo - #202
11:00 Session - Effective Digital Strategy with your Current CRM Efforts - #212
2:30 Session - Extreme Web Page Makeover - Larry Bruce - #219

There is a tie here:
3:30 Session - Looking Inside the Crystal Ball - Kevin Frye - #223
3:30 Session - Promoting your Dealership’s Positive Reputation Online - Sean Wolfington - 224

4:30 Session: Creating a Video Strategy to Drive New Efficiencies and Performance - Phil Sura

Thursday Classes

10:00 Session - New Ideas on Measuring Performance and Tracking ROI - Ralph Paglia - #304
11:00 Session - Digital, Social and Mobile Marketing, its all about Community Engagement - Allan Cooper - #315

This is based on feedback that I have received that these speakers deliver great value. Some of the speakers I do not know but their topics are of interest to me. So, if this helps anyone, I'm glad to share. With only one choice for each session, it's hard to choose. That's why there is a Spring Conference as well.

If you hate my choices, you can join me for my session on Wednesday at 3:30 and yell at me. Session #228. If you want to catch-up at DD9 call my cell at 732-672-2356.

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