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Just because every car on the road needs maintenance once in a while, it does not mean that you don't have step up your game when it comes to your auto repair shop's website. Websites can sink a business or become an amazing way to get more customers. Here are 8 ways that you can use web design elements to make your car repair shop's website stand out from the crowd.
Lots of White Space in Layout
White space is an important foundation of great web design. Don't throw your website's design together without form or purpose. Every element on the page should exist for a reason. Using a lot of white space, but not too much, is a great way to design all of the elements on your page.
The domain name of your auto repair shop's website is important because that is how potential customers will access your business. Don't choose a name that is overly complex or is unrelated to auto repair or your services. If you can, choose the name of your business as your domain name assuming it can contain words like "repar", "shop", "car", etc...
Large font sizes will help your customers zoom into the important information on your website. Since the font is bigger, you have less room for words. Therefore, your content about your services, rates and hours will be short and sweet. In a time where everyone is super busy, your customers will appreciate this.
One trend that has taken the web by storm is the prevalence of infographics. Infographics are a great teaching tool besides beeping great marketing tools, so use this element to explain auto repair principles or teach people how to change their tires.
When you want your auto repair site to stand out from your competitors, use aesthetic elements such as colors to impress your customers. Just because you repair carburetors and fix dents in people's cars, it doesn't mean you can't have an aesthetically pleasing website. A web designer can help you choose the color scheme of your website, as well as help you with photography, typography and other aspects of design.
A logo for your business is a great way to build your business brand in your community. Not only does it help separate you from your competitors, but it helps your potential customers remember you. A web designer who has experience in logo design can help you with this project.
Content is still the king. It's not enough to list your hours and rates. Putting up information that your customers can use to take better care of their cars will position you as an expert in your community. This expert status can result in more business.
More and more people are accessing websites from their smartphones, tablets or desktops. You want to make sure that your website is accessible from more than one platform to take advantage of the increased opportunities for exposure. Having a mobile website can also help you get customers who experience car trouble when they're away from home.
Your auto repair website needs to combine aesthetics, good design elements and solid SEO practices in order to get discovered by potential customers. Working with a web designer can ensure that you have all of these elements built into a beautiful and practical website.