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7 Tough Questions You Need to Ask for Better Automotive Marketing

Growing competition and digitization pose a number of marketing challenges for automotive dealers. The major problem comes in collaborating sales and marketing activities to measure and optimize automotive marketing investments and drive the demand. Besides, there are a number of segments involves that requires the investments on marketing, ranging from geographies to finances.

Automotive dealers are now beginning to adopt a variety of automotive marketing techniques, such as events, incentive allocation, and digital marketing. The approach of each technique mostly revolves around the right mix of short-term and long-term messages. But before they fix an approach, they must ask the tough automotive marketing questions related to the goals and objectives, including the process involved in achieving them.

Here are 7 Tough Questions that an Automotive Dealer has to Tackle before Creating their Marketing Strategy:

  1. How the marketing initiative will drive consumers on the path to purchase?
  2. Who will be the target audience? Segmentation of consumers based on their social status, demography, and mode of communication they use.
  3. Is the campaign effectively targets the local and national audience?
  4. How does automotive marketing campaign impact brand loyalty and retention?
  5. What will be the role of digital media, social media, and other emerging media in making the campaign successful?
  6. How the results will be measured?
  7. How the demand signals will be captured and accurately gauged for future purposes?

Tackling these tough questions before creating a marketing campaign is necessary, as it will help you place the KPIs rightly and increase your chances of achieving the expected outcome.

Here’s the 3-step approach that will help you tackle these questions and make a better retail automotive marketing plan.

Step 1. Know Your Customers

Obtaining the most relevant market analysis won’t be an easy task. As high stakes are involved in each campaign, it is necessary to be precise and proper at the very beginning. An accurate of your consumers related to where they are and what they are doing can help you make better plans. You can use different methods, from relying on search engines to following the digital footprints of your customers to get the relevant information of the market and your consumers.

Step 2. Learn About Your Competition

Having information about your competition is as important as knowing your customers. This way you can learn what difference you can create for your customers and based on that strategize your automotive marketing plans.

To learn about your competition, you can gather information from sites like Google and Yelp. You can find out what their employees think about the company on Glassdoor and go through their website and their marketing campaigns to know how they operate, what are the service operation they have and how do their prices and company culture differ from yours.

Step 3. Self-analysis

Self-analysis is crucial to developing a robust and effective automotive marketing campaign. It gives you a chance to know about your strengths and how you can utilize your existing potential. Using a variety of data analytics tools can provide you with the required visibility into your processes. You can further use the insight to create an automotive dealer marketing campaign that boosts sales and generate the expected ROI.

As technology plays a crucial role in capturing and processing data, you have to work on the channels through which you can capture relevant data and generate information out of it. For an average dealer, it is a tough task. You can seek out a technology company that could not only help you capture the data throughout the relevant channels but also to transform that data into information.


Siya Carla is Solution Consultant at Finoit Technologies, a leading custom software development company which turns ideas into reality by providing unique web design and mobile app development services. By creating intuitive, user-friendly, and interactive apps for more than 450 customers throughout the globe, we enjoy a great reputation as a customer-friendly mobile app development company in the market.

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Tags: Automotive, Marketing


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