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A new year represents beginnings. It is a time to reflect on what was missed and make plans for improvement. This year is going to be a crucial one for many businesses with uncertainty in the economy, fluctuation in the social media sphere, and an awakening that is happening for many that social media is here to stay and is something that they need to master.
Competition is getting stronger thanks to this awakening. It’s no longer an option to try out social media. The test drive phase is over. Either you’re in or you’re out. If you’re in, here are some things that you should strive to accomplish in 2013 that will make your social media strategy shine above the competitors:
It’s hard to limit this list to 7. I actually had to cut off three of the tips I was going to give because they were too hard to try to fit into a list; they deserve individual blog posts of their own.
There are so many other things that businesses should do in 2013 to make their social media shine like never before, but it’s better to start with a handful of achievable goals rather than be flustered by the failure of taking on too much at once. If you do these things, you’ll get better this year.
Thankfully, nothing on the list is that hard.
Comment
David - great point. It's something that we've discussed here but that could definitely use a refresher. I think I have my next blog post idea!
TomG - One of the catch-22s in social media is that you can drown your own content by posting too often. I'm a firm believer that if you have a post that resonates, ride it to the end without watering it down by adding more content over top of it.
TomL - I've seen some strides. The industry is ready and I believe that many of the vendors are trying. I'm partial, of course - our platform already does this - but I have seen it starting to pop up on other web providers' radar as well.
Great piece - do you see the major website providers creating templates that have more flexibility for dynamic content yet? Or still too scary to give dealer staff enough rope to hang themselves?
Tom LaPointe, Interactive Media Manager / Industry Analyst
CarChat24 - Free Automotive Chat Software
JD, you mentioned, "Post higher quality instead of more often". I want to know how you manage to do both! Thank you!
David Johnson, you are so right. I believe one of the things that endears dealers to their communities and raises their reputation is their involvement in local activit6ies and charities. There is nothing more satisfying and uplifting that can also be said to be great for business. Thanks!
I know what you mean by certain tips needing a whole post to write about but one I think is important to add to this list is to get involved with the community socially, both online and off. By getting involved in social good, that is, a social good that the community is interested in, such as education or homelessness, a dealership can go a long ways to setting themselves apart. Good post JD.
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