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7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to setup your name and business name in quotation marks so when you receive emails they will be relevant to your request (the quotations are your best secret weapon as they will include alerts actually relevant to your search, without them you will be inundated with emails including the same words).

Google Alerts is one easy and free way to keep on top of your online reputation but no matter the tool you use to monitor, you may need to include variations of your business or personal name. Currently, 61% of businesses are ensuring that their reputation is being tracked and identifying what you need and want to manage when it comes to your online reputation needs to be acknowledged.

Understanding that your reputation needs managing is the first step, then concluding as to why it is important and how and who it effects is the second step to be perceptive as to why managing your online reputation should be a priority.

The “who” that has stake in your positive or negative online sentiment is larger than your own, it includes investors, employees to your competitors (since they can gain on your negative reviews). Your acceptance that consumers are not only looking to reach out through the use of social media for customer service or are using it as a place to vent their frustration, either way, your quick response and solution will help save you from the ripple effect of negativity that can happen.

The ripple effect is nothing new, it has always happened offline or on various review sites, whereas social networks provide an easier and more efficient platform to not only fix issues between your business and its consumers but to help aid you by remaining in control of your reputation and keep your relationship with online users and potential clients positive.

Figuring what needs to be monitored, how it will be monitored to who will monitor your personal or business’s online reputation is by setting in motion a strategic plan to prepare for moments when you discover negative sentiments which will help you respond intelligently with a plan in action to assist you through the emotion that can often lead to a worsened problem if failed to prepare for them.

You can see the following 7 steps to understanding how to monitor your online reputation in the following infographic.

Views: 453

Tags: Infographic, Monitor, Reputation, Reputation Management, Socialeyezer, content marketing, social media


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Comment by Tom Gorham on May 18, 2013 at 6:22pm

Erin, I click "Like" on your response.  I already did on your article.  Thank you!

Comment by Erin Ryan on May 18, 2013 at 8:45am

Hi Tom! I totally agree that it is 50/50 - Having anyone or vendor taking care of your dealership's reputation is the second half, the first half is completely internal and if that is not addressed first than every effort online will have it oozing how someone was in-store. I was referring to the second half in this article, but you are indeed correct in saying that the primal step should be to ACTUALLY have a good reputation. Thanks Tom

Socially Yours,

Erin Ryan

Comment by Tom Gorham on May 17, 2013 at 2:00pm

Erin, a wonderfully informative article about managing one's reputation, but I take issue with only one thing.  You might agree.  You said that, "Understanding that your reputation needs managing is the first step."  It sounds reasonable.

But I would submit that "CREATING AND/OR HAVING" a good reputation is the first step.  Customer reviews and social conversations take place in an atmosphere of transparency.  Trying to brand a dealer as being customer friendly and then trying to manage that as a reputation is all but impossible if it is not true.

The hype must meet reality and I am concerned that so many companies, with good intentions, are afraid to state that to the dealers they are trying to sell their services to.  If a dealer is trying to fake it, the resulting reputation management and marketing will be fake as well.  And as I stated, this is all about the branding meeting reality.  Exposure and loss of future business is the result of failing that requirement.


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