Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects nearly every aspect of modern business interactions. From the customers who research, learn, and even purchase via social media to the sales professionals who have mastered the art of closing deals on via social, these booming platforms are front and center when it comes to running successful businesses today. To further illustrate the impact social media can have for your dealership, a recent study confirms 64% of sales representatives close deals with social media.
Your customers are researching and learning about products on social media; there’s no question about it. Try to wrap your head around this: There are 2.3 billion active social media users worldwide. (To put this in perspective, as of last July, the WORLD population was approximately 7.3 billion.) With that said, smart businesses are figuring out they need to be on social media, because that’s where their customers—and potential future customers—are interacting, sharing ideas, and even talking about the brands they like and dislike.
Connect & Build Trust
Why social media? The brands that are most successful on social media aren’t pounding their audiences over the head with sales pitches, too-good-to-be-true deals, or even bad news about the competition. Instead, they’re investing their time in building relationships and making connections with consumers who will, in turn, feel more comfortable giving them their business.
Sales professionals are becoming more active on a variety of social media platforms, taking advantage of the information consumers make available online, and as a result, they’re closing more deals. Facebook, Twitter, LinkedIn, and a variety of other platforms are teeming with consumers and brands who are sharing information about marketplace needs and preferences. And businesses that aren’t spending time where potential customers are interacting risk leaving money on the table.
When you build relationships on social media, you’ll have the opportunity to connect with customers, potential customers, and online influencers who can help take your dealership to the next level by promoting brand awareness and recognition. When you focus on connecting with consumers via social, you’ll:
When you get to know consumers on social media, you can gather a lot of information that can help you when it’s time to close deals. Pay attention to their interests, likes and dislikes, and even profile information—all important pieces of information that can tip you off to the vehicles they’re shopping for. A deeper understanding of consumer interests and lifestyles will help your sales team understand what they are looking for in their vehicles.
Your customers are on social media, and they’re sharing. They’re offering information that will help you get them into the right vehicles, so it makes sense for you to spend some time on the platforms where they’re hanging out. When your sales team takes advantage of everything social media has to offer, your dealership will see increased sales, a boost in brand recognition, and customers who are happy with your attentiveness.