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6 Ways to Win Over Consumers Before They Hit the Dealer Lot

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the matter is that most of the vehicle research and buying process is done online today.

It’s important that you are getting yourself in front of shoppers during their online research and creating a memorable experience that meets their needs and earns a trip to your showroom.

In this article, we’ve highlighted six ways in which your dealership can stay competitive in an increasingly digital world and win over consumers with a premium website experience.

1. Create engaging content optimized for search

The average research timeline for a new car purchase can span months, as mentioned in a think with Google article. Consumers are turning to search engines for answers during all stages of the online shopping process.

The mindset of many dealers is to optimize their website for bottom-of-the-funnel visitors who are ready to make a purchase. While this is a great practice, there is tremendous value in creating content that will put your dealership in front of your potential customers right out of the gate.

Think of what questions your ideal prospects will be searching and create content to answer these questions. For example, a popular search query might be, “What is the most spacious and fuel-efficient vehicle on the market?” Write a blog or create an offer, such as a white paper or eBook, that answers this specific question while showcasing your brand(s).

View the other 5 tactics

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Tags: dealership, marketing


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