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Behind every major brand is a story being told to its customers consciously and subconsciously. The brands that do this the best have gone on to dominate their industries and generate billions of dollars in revenue. These companies have made their names so well known that you’d probably recognize them without having to think twice. By extension, the logos of these top brands have become synonymous with great wealth, power, and class.
What you may not know though is the background behind how the brands came to be?
We’ll explore the meaning behind six brands and their logos from Forbe’s list of most valuable brands.
Each of these brands has extremely high perceived value in the eyes of its customers so it makes their analysis even more meaningful. Using their stories you’ll be better prepared to apply their lessons to your own company.
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