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The automotive industry is undergoing constant changes at a very fast pace, as more and more innovative car models are being introduced to the market. Competition is becoming fiercer with almost each coming day, which makes it pretty tough for a number of car dealerships to stand out and grow their business.
Luckily, there are several marketing strategies that can help them cut through the noise of competition and spread the word about their business. The following marketing strategies are widely used by automotive industry leaders and, if you implement all of them, you can be sure that you will attract more potential car buyers and significantly increase your sales and ROI.
Content marketing is the most effective way to generate quality leads that you can convert, so the best strategy that you should use is blogging. Vamp up your website with a relevant and high-quality blog with powerful content that will provide your potential buyers with all the information they need in order to be enticed to purchase from you.
Apart from information about your company and the cars you are selling, you should provide tips and advice related to your products. Not only will your customers see you as a thought leader and trust you more, but you will also boost your SEO and drive more traffic to your website, effectively generating more leads and expanding your customer base.
Social Media Marketing
Today, social media strategies are absolutely the best when it comes to marketing a business, which is why automotive industry leaders strongly advise interacting with consumers on various social channels. Marketing on social media will create more buzz about your business and help you attract a lot more buyers.
Therefore, make sure you establish a social media presence and communicate with your followers on a regular basis. Share your blog posts and every new announcement about your business, including information about new car models, discounts and sales – anything that will compel people to visit your website and check out what you have to offer.
Although PPC (Pay-per-Click) advertising is more expensive, it is a great way to attract the right buyers, which is why this marketing strategy is very rewarding. It is quite similar to SEO but, since you pay for your ads, your target customers will see them among the top results on SERPs, so you can generate a lot more quality traffic and market your business to those people who are actually looking for what you have to offer.
SMS marketing is one of the fastest and most effective ways to reach out to your target consumers and spread the word about your business. This is because SMS messages have a 98% open rate and a 45% response rate, as well as the average CTR (click-through rate) of 19%, which makes SMS marketing excellent for grabbing attention and enticing consumers to take action.
Although text messages have a higher open and click-through rates than emails, email marketing still remains one of the best ways to capture and nurture quality leads. Targeting your emails to relevant consumers and sending email newsletters and promotions will help you keep your business on your potential buyers’ radar and improve your chances for expanding your customer base and increasing your sales.
Direct Mail Marketing
Direct mail marketing may seem to be less fruitful than all the aforementioned strategies, but it is actually quite effective. A lot of car dealerships turn to direct mail to send model release information and DVDs in custom printed envelopes to their loyal customers, which not only grabs their attention, but also additionally inspires their loyalty.
Therefore, if you want to paint the picture of a professional who cares about keeping customers informed and meeting their needs, you should start using direct mail to send out catalogues, newsletters, sales letters, brochures and any other marketing material that will make your current customers and prospective buyers genuinely interested in your business.
Each and every one of these marketing strategies has the power of boosting your sales, but you should definitely combine all of them for the best results – it’s what the industry leaders do. Also, don’t forget to regularly measure the results to see whether or not your efforts are actually paying off, so that you can implement proper adjustments and make sure that you are always on the right track to growth and success.