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Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.
There are a number of auto industry disrupters who have developed business models and created tools to improve the customer experience by addressing some of the major areas where consumers are dissatisfied. Here are six tactics to transform your car buying process and engage the modern consumer.
In an Automotive News article, CEO of Roadster, Andy Moss states “We want to deliver a real e-commerce experience, not just a portal that brings you into the old business model.”
Many studies show that vehicle shoppers are not satisfied with the current car buying process and would prefer to complete the vehicle purchase process online if possible. Current industry disrupters, such as Roadster, Drive Motors, and Carvana, are catering to these consumers by providing a real e-commerce experience that allows consumers to complete the vehicle shopping process without setting foot in a physical location.
This process may not be realistic for every dealership at this point, but it’s time to start moving in this direction by improving research tools and allowing shoppers to carry out the majority of the buying process online.